Interflora will be at the RHS Chelsea Flower Show this week and one of the highlights is the launch of the new Scented Rose collection.
Each of the four new bouquets boasts a selection of unusual, scented roses. These are being launched at the Interflora stand on Pavilion Way (PW24) and are available to buy today from www.interflora.co.uk
All of the roses in the bouquets have been certified Fairtrade. And because they are intended to turn heads, the bouquets are colourful, sweet smelling and distinctive. The roses are all arranged with fragrant herbs and foliage to complement their colour and fragrance…..
Karen Barnes, Head of Floral Gifting at Interflora, talked about the inspiration behind these new hand-tied bouquets.
She said: “I was on a research visit to a Fairtrade Farm in Kenya in the autumn of 2009 where I was presented with some new varieties of roses that had been cultivated for their amazing scent. These were the most amazing blooms with intoxicating fragrances that reminded me of old-fashioned English country garden roses. I knew immediately these were exactly what I was looking for and our customers would love them.”
There are four stunning new hand-tied bouquets in the collection starting from £34.99.
Antique Pinks is made up of a vintage-style selection of sweetly perfumed Eden Romantic, Lolita Lempicka and Lookalike Fairtrade roses. They are then hand-tied together with lavender. This gorgeous arrangement has all the richness of a timeless summer garden.
Golden Glow reflects a vibrant palette of buttercup yellows, smoky reds and peaches. Mingled with some sweet rosemary these Fairtrade Orange Tiger, Nicolus Hult and Straight Eudora roses offer up an enticing garden-fresh perfume.
Soft Pastel is rich with the heady scent of rosewater and lavender. The bouquet features Fairtrade Constance Spray, Eudora and Vitality roses in hues of pink, lilac and cream.
Sweet Sunshine glows with warm shades of orange and peach. Featuring Fairtrade Candlelight, Toulouse and Sunny Eudora roses hand-tied with rosemary. The mix conjures up tantalising perfumes – hints of cutgrass and even sugary, citrus sweets.
If you get the chance to visit the Interflora stand on Pavilion Way at the Chelsea Flower Show do stop to see and smell these beautiful new bouquets.
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