Welcome to the Interflora Blog

We’re the flower experts, so we love writing about floristry, gardening, and anything else going on in the flower world. Here, you’ll find lots of useful hints and tips, fascinating video demonstrations and informative "how-to" guides. We’ll also keep you up to date with the latest news on every aspect of our products and services.

Information Area

Being the flower experts, we enjoy writing about all the things going on in the world of flowers! We can keep you up-to-date on all the news - you’ll get to hear about what our florists are up to, hints and tips, new products we’ve designed and discovered, what’s going on in the industry and more!

Win a Spa Break for Mother’s Day

by Bethany Day on March 15, 2015

Thank Mum for all she does and make Mother’s Day unforgettable this year with a chance to win an indulgent overnight spa break for two plus a beautiful Mother’s Day bouquet from Interflora.

The winner of this truly spectacular prize will be able to whisk Mum off for a peaceful night away to a top-class spa in glorious, peaceful surroundings of the English countryside. You’ll have the choice of six stunning hotels across the country to choose from, each offering wonderful spa and dining facilities.
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Take part in our latest competition to win an iPad Air 2!

by JamieT on January 16, 2015

How good do you think you are when it comes to penning the inner workings of your heart? And do you think you could do it in less than 150 words? That’s the challenge we’re putting to you ahead of Valentine’s Day as we search to find the most romantic poem.

Our ‘Verses for My Valentine’ campaign aims to encourage people to put their thoughts into poetry when writing something special to their loved ones.  Rather than writing a clumsy Valentine’s Day message or borrowing cheesy lines from your favourite RomCom, we are challenging people to craft a beautifully thought-through verse that really expresses their emotions.  These verses can be created in any genre, from a traditional romantic verse to a witty rhyme.

All entries received will be judged by a panel of leading experts including the Poetry Society and a well-known TV psychologist. Our favourites will then be included in Interflora’s Little E-Book of Verse published on our website www.interflora.co.uk, alongside entries from some professional poets. One lucky participant will also receive a brand new iPad Air 2!

If you’d like to take up our challenge (and we hope you do!), all you need to do is construct your most creative verse in less than 150 words and submit it to laura.sephton@interflora.co.uk before midnight Tuesday 27th January 2015. Please also send us a dedication (if you wish), a photograph of yourself and your twitter handle for inclusion in our E-Book.

We would love you to join us in our quest to find the best verse writer!

The (Not So) Small Print

•This competition prize is open to UK residents aged 18 or over, excluding employees of Interflora British Unit, or any its subsidiary companies, their families, agents or anyone else connected to this promotion.

•To qualify for entry into the competition write an original and unpublished romantic verse in less than 150 words and send it to laura.sephton@interflora.co.uk before midnight Tuesday 27th January 2015. Please also send us a dedication (if desired), your blog URL and twitter handle.

• Entries received after the closing date of midnight Tuesday 27th January 2015 will not be accepted.

•There is one main prize. The main prize consists of a New Apple iPad Air 2, Apple A8X, iOS 8, 9.7”, Wi-Fi & Cellular, 64GB.

•Interflora’s top 20 entries will be published in the Interflora Little E-Book of Verse on our website on Monday 9th February 2015.

•By entering this competition you give permission for promotional activity around this competition to be used by Interflora British Unit. You also give permission for your poem and the personal details you submit (i.e. name, twitter handle and blog URL) to be published in our Interflora Little E-Book of Verse on www.interflora.co.uk and www.interflora.ie. 

•Interflora’s top 20 entries will be determined by an independent panel and selected based on creativity, originality and romantic appeal.

•The overall competition winner will be chosen by an independent panel on Monday 2nd February 2015 and contacted via the email address provided. The winner will be required to respond to that email within 48 hours in order to claim their prize. Failure to do so will result in a new competition winner being drawn.

•Prizes will be delivered within 10 working days of the competition winner confirming their preferred delivery address.

•No purchase is necessary.

•The prizes are non-transferable and no cash alternatives will be given.

•Entry is deemed as acceptance of the terms and conditions.

•These terms and conditions do not affect your statutory rights.

•This competition is run by Interflora British Unit.

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Brand bidding question clear- adverts must not confuse

by Bethany Day on November 12, 2014

In the long running case between Interflora and Marks & Spencer relating to M&S’s use of the trade mark “Interflora” to promote its flower delivery service via Google’s AdWord advertising programme, on 5 November 2014 the Court of Appeal confirmed that adverts appearing on the Google search results page must enable internet users to determine who posted the advert.

Bidding on the “Interflora” trade mark in the Google AdWords programme is unlawful if it does not enable reasonably well informed and reasonable observant internet users to tell whether the advert comes from Interflora or a third party.  In June 2013, the High Court ruled that M&S’s adverts which appeared as a result of its use of the AdWords programme failed this test and imposed an injunction which effectively prevented M&S bidding on the “Interflora” trade mark and forced it to negative match the keyword “Interflora”. That judgment and injunction were the subject of an appeal by M&S which was heard in July 2014.

On 12 November, the Court of Appeal determined the terms of the order which direct that there will be a retrial of the action and Interflora made an application, yet to be determined, to maintain the status quo until then.  In the meantime, the injunction against M&S remains in place.

Michael Barringer, Interflora Marketing Director said: “The court agreed with us that the protection of the Interflora trade mark raised a serious issue to be tried and confirmed the test that the lower court must apply at the retrial. Interflora continues to believe that the evidence before the Court supports a finding of infringement and we are going forward on that basis to the retrial“.

We continue to operate our brand enforcement programme to ensure that consumers who search for Interflora online see only results for the Interflora range of products and services.

To view our previous Statement on the Court of Appeal Judgment dated 5 November 2014 please click here.

For more information, please contact the Interflora team at BOTTLE PR on Interflora@bottlepr.co.uk or 01865 770381.

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INTERFLORA CASE V. M&S HEADS BACK TO THE HIGH COURT

by Bethany Day on November 5, 2014

On Wednesday, 5 November 2014, the Court of Appeal, made up of Lord Justices Kitchin, Patten and Rimer, ordered that the case be remitted to the High Court for a retrial. The order relating to the continuation of the injunction against M&S, which effectively both prevents M&S bidding on the “Interflora” trade mark and forces M&S to negative match the keyword “Interflora”, will be handed down in due course.

Michael Barringer, Interflora Marketing Director commented: “Interflora continues to believe that the evidence before the Court supports a finding of infringement and we are going forward on that basis to the retrial”.

“The Court of Appeal’s decision to ask the High Court to look at all the evidence again backs the hard work and effort that everyone at Interflora has put in to defending the Interflora brand. People searching the internet for “Interflora” want “Interflora, the flower experts” and no one else. We are very proud of the Interflora brand, and want to protect it for our customers, our florists and our future. Accordingly, we believe it is right to continue to protect the brand through this court action.”

Notes to editors

  • Established in 1923, Interflora recently celebrated its 90th anniversary as the nation’s expert flower delivery service.
  • Interflora has a network of 1,800 member florists across the UK and Ireland and is part of a wider international network which delivers to more than 150 countries world-wide.
  • Omnibus research shows that Interflora remains the UK’s most recognized and trusted flower delivery service. (Omnibus Survey April 2013)
  • In December 2008, Interflora, Inc. and Interflora British Unit initiated proceedings against Marks and Spencer plc (“M&S”) in an attempt to stop M&S from bidding on the “Interflora” trade mark in the Google advertising programme, AdWords.
  • The case was referred to the Court of Justice of the European Union (“CJEU”) in May 2009 to determine the test to be applied by the English High Court when deciding whether M&S’s acts amounted to trade mark infringement.
  • In September 2011, the CJEU set the test to be applied by the trial judge, Mr Justice Arnold, who found in favour of Interflora in May 2013.
  • Arnold J ruled M&S’s acts amounted to trade mark infringement on the basis that average internet users could not tell whether the adverts were placed by M&S or Interflora.  Marks & Spencer appealed the decision to the Court of Appeal which today, Wednesday, 5 November, remitted the case to the High Court for a retrial.
  • Interflora, Inc. and Interflora British Unit were represented by Iain Connor, partner at Pinsent Masons who instructed barristers Michael Silverleaf QC of 11 South Square and Simon Malynicz of Three New Square.

For more information, please contact the Interflora team at BOTTLE PR on Interflora@bottlepr.co.uk or 01865 770381.

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Join the Interflora Flower Chain!

by Bethany Day on October 23, 2014

Interflora Flower Chain Surprise Flowers FlowerchainThere’s nothing quite like a surprise delivery of flowers to make someone’s day, so we’re giving you the chance to do just that with our brand new and exciting Flower Chain.

The Interflora Flower Chain allows you to spread a little happiness by giving you the chance to send surprise flowers to your special someone for free.

Once they recieve their beautiful bouquet all they need to do is log on to our website to reveal who the sender was and read your special message to them. And in true ‘pass it on’ spirit, they’ll also be given the chance to send a free bouquet to someone they want to surprise with flowers.

There’s no catch and no cost- we just want to help you make someone’s day!


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Show us your #SupriseFace and win the bouquet from the ads!

by Bethany Day on September 24, 2014

Surprise Surprise Flowers from InterfloraTo celebrate our partnership with ITV’s Surprise Surprise we’re giving you the chance to win the bouquet from our new TV ads!

All you need to do to take part is take a selfie showing us your #surpriseface and tweet it at @InterfloraUK between 8pm-9pm every Wednesday* between now and 10th December.

We’ll randomly choose one winner every week who’ll receive our stunning Surprise Surprise Presentation Bouquet worth £99.99.

Don’t forget to watch out for our adverts during the new series of Surprise Surprise. Strictly Come Dancing Star Mark Wright will be surprising seven lucky people you suggested with beautiful Interflora flowers. Find out more at www.interflora.co.uk/surprise


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Surprise Someone Special

by JamieT on September 10, 2014

As the official flower partner of ITV’s Surprise, Surprise, we are delighted to announce the launch of our #SurpriseFlowers campaign which will see deserving people across the country being surprised with beautiful flowers on their doorstep by TV personality Mark Wright.

We’re asking the Great British public to recommend a friend or family member to receive a surprise visit from the TV star where he will present them with a spectacular Interflora bouquet.

They may even get the chance to star in our TV adverts that will be running in the commerical breaks of Surprise, Surprise when the show airs in October.

In order to put your loved one forward all you need to do is visit www.interflora.co.uk/surprise and tell us why your loved one deserves to be surprised.

Whether its a fabulous friend, an amazing aunt or a one-of-a-kind carer we want to hear their story.

We will select our favourite and most heart-warming stories after the closing date at 6pm on Tuesday 23rd September and inform the lucky entrants in October.

For full terms and conditions see www.interflora.co.uk/surprise or to join in the conversation search #SurpriseFlowers

Good luck!

 

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Celebrate British Flowers Week with Home Grown Blooms

by Bethany Day on June 12, 2014

British Grown Stocks FlowersMonday 16th June marks the start of British Flowers Week, a campaign championed by the New Covent Garden Flower Market to raise awareness of the wealth and variety of home-grown flowers and foliage.

British grown flowers have been enjoying something of a resurgence in popularity recently with more and more people wanting to celebrate the seasons and support British growers. Often scented, British flowers have a charming natural beauty and just-picked freshness that make them a favourite with florists and consumers alike.


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Chelsea Flower Show: What Happens when the Crowds go Home

by Bethany Day on May 24, 2014

Between May 19th and 24th, thousands of people flock to the RHS Chelsea Flower Show to see some of the most beautiful flowers and garden designs in the world.

But what happens to all the flowers and displays once the final visitors have gone home? We take a look at some of the ways the exhibits live on after Chelsea.


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Art and Horticulture meet at Chelsea Fringe

by Bethany Day on May 23, 2014

One of the exciting things about the Chelsea Fringe is when a modern art installation and horticulture come together and ‘Tiny Taxonomy’ in Belgrave Square, Belgravia is one of those great moments.

Taxonomy is the scientific term for the naming of plants and Canadian designer Rosetta Sarah Elkin has selected a cross section of miniature examples of different plant forms to create an installation in the very exclusive private garden in Belgrave square.


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