Welcome to the Interflora Blog

We’re the flower experts, so we love writing about floristry, gardening, and anything else going on in the flower world. Here, you’ll find lots of useful hints and tips, fascinating video demonstrations and informative "how-to" guides. We’ll also keep you up to date with the latest news on every aspect of our products and services.

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Being the flower experts, we enjoy writing about all the things going on in the world of flowers! We can keep you up-to-date on all the news - you’ll get to hear about what our florists are up to, hints and tips, new products we’ve designed and discovered, what’s going on in the industry and more!

Win a Julien Macdonald Glamorous Rose and Orchid Hand-tied

by Bethany Day on February 9, 2016

V41321PSValentine’s Day is the most romantic time of the year and the perfect time to express your love to that special someone, sowhether it’s a traditional romantic verse or a witty rhyme, we want to hear your best love poem!

For your chance to win a beautiful Julien Macdonald Glamorous Rose and Orchid Hand-tied bouquet with a signed card from the man himself, simply comment on our Facebook competition post on Tuesday 9th February with your best verse to enter!

 

The (Not So) Small Print

  • This competition prize is open to UK residents aged 18 or over, excluding employees of Interflora British Unit, or any its subsidiary companies, their families, agents or anyone else connected to this promotion.
  • To qualify for entry into the competition write an original and unpublished romantic verse on our competition post on Facebook.
  • Entries received after the closing date of midnight Tuesday 9th February 2016 will not be accepted.
  • There is one main prize. The main prize consists of a Julien Macdonald Glamorous Rose and Orchid Hand-tied bouquet with a signed card from Julien Macdonald.
  • By entering this competition you give permission for promotional activity around this competition to be used by Interflora British Unit.
  • The winner will be determined by an independent panel and selected based on creativity, originality and romantic appeal.
  • The overall competition winner will be chosen by an independent panel on Wednesday 10th February 2016 and contacted via Facebook. The winner will be required to respond to that email within 48 hours in order to claim their prize. Failure to do so will result in a new competition winner being drawn.
  • Prizes will be delivered within before Sunday 14th February 2016.
  • No purchase is necessary.
  • The prizes are non-transferable and no cash alternatives will be given.
  • Prize is subject to availability.
  • Entry is deemed as acceptance of the terms and conditions.
  • These terms and conditions do not affect your statutory rights.
  • This competition is run by Interflora British Unit.

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Win Flowers: Just tell us your grandparent’s #GrandAdvice

by Bethany Day on October 1, 2015

Grandparents’ Day was first introduced to the UK in 1990 by the charity Age Concern and is now widely celebrated across the world to recognise all the wonderful contributions grandparents make to their families and communities.

From their pearls of wisdom to their quick wit and home cooked meals, there are so many reasons why grandparents deserve their own day of appreciation

To celebrate, we’re giving you the chance to win a beautiful Grandparents’ Day bouquet every day in the run up to Grandparents’ Day on Twitter!

For your chance to win, all you need to do is simply follow @InterfloraUK on Twitter and tell us your grandparents’ best pearls of wisdom with the hashtag #GrandAdvice.

We wish all entrants the best of luck

The (not so) small print

  • This prize draw is open to UK residents aged 18 or over excluding employees of Interflora British Unit, or any of its subsidiary companies, their families, agents or anyone else connected with this promotion.
  • Interflora’s competitions are run by Interflora British Unit and are in no way sponsored, endorsed, administered by or associated with Twitter.
  • To qualify for entry to the competition on Twitter, follow @InterfloraUK and tell us your grandparents’ best pearls of wisdom with the hashtag #GrandAdvice between Thursday 1st October and Sunday 4th October.
  • Entry is deemed as acceptance of the terms and conditions.
  • This competition is limited to one entry per person, per day.
  • Twitter competition entries must be received before 4pm. Entries submitted after that time will not qualify for entry into the competition.
  • Interflora accepts no responsibility for lost or incorrectly completed entries.
  • Each day there is one competition prize.
  • Prizes are subject to availability.
  • Prizes are non-transferable and no cash alternative will be given.
  • The Twitter prize draw will take place before 7pm daily.
  • There will be four winners, each will be selected at random by an independent person.
  • No correspondence will be entered in to.
  • In order to claim the prize the winner must respond within 48 hours by a private message on Twitter. Prizes will be delivered within 5 working days of the winner contacting Interflora.
  • By entering this competition you give permission for promotional activity around this competition to be used by Interflora British Unit.
  • These terms and conditions do not affect your statutory rights.

 

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Win flowers from the Julien Macdonald Collection

by Bethany Day on September 21, 2015


From the catwalk to the red carpet, Julien has dressed some of the world’s most influential celebrities and is best known for his high-octane glamour, and now, with his first foray into the world of flowers, Julien brings his unique vision to a collection of show-stopping bouquets, designed exclusively for Interflora.

To celebrate, we’re giving you the chance to win a fabulous bouquet from this collection every day this week on Twitter!

For your chance to win, all you need to do is simply follow @InterfloraUK on Twitter and retweet the competition tweet for that day.

We wish all entrants the best of luck!

 

 

The (not so) small print

  • This prize draw is open to UK residents aged 18 or over excluding employees of Interflora British Unit, or any of its subsidiary companies, their families, agents or anyone else connected with this promotion.
  • Interflora’s competitions are run by Interflora British Unit and are in no way sponsored, endorsed, administered by or associated with Twitter.
  • To qualify for entry to the competition on Twitter, follow @InterfloraUK and retweet the competition tweet for that day. A new competition tweet will be posted each day from Monday 21st September to Friday 25th September.
  • Entry is deemed as acceptance of the terms and conditions.
  • This competition is limited to one entry per person although.
  • Twitter competition entries must be received before 4pm every Wednesday. Entries submitted after that time will not qualify for entry into the competition.
  • Interflora accepts no responsibility for lost or incorrectly completed entries.
  • Each day there is one competition prize Twitter
  • Prizes are subject to availability.
  • Prizes are non-transferable and no cash alternative will be given.
  • The Twitter prize draw will take place on every Wednesday, with the winners publically announced by 5pm.
  • The winner will be selected at random by an independent person. No correspondence will be entered in to.
  • In order to claim the prize the winner must respond within 48 hours by a private message on Twitter. Prizes will be delivered within 5 working days of the winner contacting Interflora.
  • By entering this competition you give permission for promotional activity around this competition to be used by Interflora British Unit.
  • These terms and conditions do not affect your statutory rights.

 

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Surprise Surprise First Episode – Suzanne’s Story

by Bethany Day on June 22, 2015

In the opening show of the brand new series of Surprise Surprise, charitable worker, Suzanne Cooper, was given the surprise of a lifetime by her daughter, Katherine, for all her amazing voluntary work.

Katherine brought her mum to the Langham Hotel in London for a special afternoon tea, when suddenly the staff and customers burst into a song and dance routine for her favourite Lionel Richie tune ‘Hello’, before introducing the man himself to Suzanne. Lionel also presented Suzanne and Katherine with special VIP tickets to his concert in Edinburgh

We  caught up with Suzanne to see what she had to say about her experience:

“My experience of Surprise Surprise has been amazing, I was completely ‘surprised’ by Lionel Richie and the beautiful words received by all involved with the surprise.  I have had a once in a lifetime experience which I could never have dreamed of.  I was completely bewildered at first and kept thinking why is Lionel here? Something like this just does not happen to me.

“I volunteer my time to help others because I enjoy it, I feel great and I know the impact I am having on real people.  My real love is helping a poverty stricken village in Kenya, they may not have a lot of resources but their drive and passion to succeed in life drives me to help them.  This experience has shown me how important my fundraising is and in the future my dream is to set up my own charity, which would support an organisation out in Kenya called PROCAD. 

“Having a programme like Surprise Surprise helps ordinary people be shown how important their efforts are, because I never realised how important my efforts are to others.

“If one thing could come from my story, I would love to encourage others to volunteer their time in helping others, by either volunteering their time with a local charity or getting involved further afield.” 

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Black Friday at Interflora

by Bethany Day on November 27, 2015

To celebrate Black FrInflo020315-X81911WSiday, we’re giving you the chance to win a beautiful bouquet every hour on Friday 27th November from 10am – 5pm.
For your chance to win, all you need to do is simply follow @InterfloraUK on Twitter and tell us retweet the competition post that’s pinned to the top over our Twitter profile.

We wish all entrants the best of luck

 

The (not so) small print:
• This prize is open to UK residents aged 18 or over, excluding employees of Interflora British Unit, or any its subsidiary companies, their families, agents or anyone else connected to this promotion.
• To qualify for entry to the competition follow @InterfloraUK on Twitter and send us a tweet with the hashtag #BlackFriday between 9am and 5pm on Friday 27th November 2015.
• One winner will be chosen at random from all entries every sixty minutes.
• There are seven prizes available to be won across the day. Each prize consists of a Winter Snowflake Hand-tied bouquet worth £44.99 plus delivery to a UK mainland address.
• Winners will be chosen at 11am, 12pm, 1pm, 2pm, 3pm, 4pm and 5pm
• Prizes will be delivered within 5 days of the competition winner confirming their preferred delivery address.
• The competition closes at 5pm on Friday 27th Nov
ember 2015. Tweets received after this time will not be accepted as entries.
• No purchase is necessary.
• By entering this competition you give permission for promotional activity around this competition to be used by Interflora British Unit.
• The prizes are non-transferable and no cash alternatives will be given.
• Prizes are subject to availability.
• Entry is deemed as acceptance of the terms and conditions.
• These terms and conditions do not affect your statutory rights.
• This competition is run by Interflora British Unit.

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Win flowers: Just tell us what makes the perfect cuppa!

by Bethany Day on May 15, 2015

To celebrate our RHS Chelsea Flower Show exhibit, ‘Time for Tea’, we’re giving you the chance to win flowers every day of the week*.

All you need to do to take part is tweet @InterfloraUK your tips for making the perfect cuppa using the hashtag #TimeforTea between now and 23rd May.

We’ll randomly choose one winner every day who’ll receive our beautiful Chelsea Tea Party Arrangement worth £34.99.

Example tweets:

@InterfloraUK I like two tea bags in mine! #TimeforTea

@InterfloraUK a chocolate biscuit to dunk! #TimeforTea


Read More >

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Interflora at the RHS Chelsea Flower Show 2015

by Bethany Day on May 15, 2015

Following five prestigious medals in consecutive years, Interflora are hoping to wow the crowds once again at RHS Chelsea Flower Show with another stunning floral design exhibit created by a team of award-winning florists.

Entitled ‘Time for Tea’ the floral installation is inspired by the tradition of afternoon tea and embodies all the fun of a summer tea party.

Standing at five metres tall, the striking floral exhibit is sure to be a real talking point for visitors within the Great Pavilion and will consist of a giant, suspended teapot which will be adorned with many thousands of flowers including many country garden favourites such as stocks, peonies and sweet williams.
Read More >

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Win a Spa Break for Mother’s Day

by Bethany Day on March 15, 2015

Thank Mum for all she does and make Mother’s Day unforgettable this year with a chance to win an indulgent overnight spa break for two plus a beautiful Mother’s Day bouquet from Interflora.

The winner of this truly spectacular prize will be able to whisk Mum off for a peaceful night away to a top-class spa in glorious, peaceful surroundings of the English countryside. You’ll have the choice of six stunning hotels across the country to choose from, each offering wonderful spa and dining facilities.
Read More >

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Take part in our latest competition to win an iPad Air 2!

by JamieT on January 16, 2015

How good do you think you are when it comes to penning the inner workings of your heart? And do you think you could do it in less than 150 words? That’s the challenge we’re putting to you ahead of Valentine’s Day as we search to find the most romantic poem.

Our ‘Verses for My Valentine’ campaign aims to encourage people to put their thoughts into poetry when writing something special to their loved ones.  Rather than writing a clumsy Valentine’s Day message or borrowing cheesy lines from your favourite RomCom, we are challenging people to craft a beautifully thought-through verse that really expresses their emotions.  These verses can be created in any genre, from a traditional romantic verse to a witty rhyme.

All entries received will be judged by a panel of leading experts including the Poetry Society and a well-known TV psychologist. Our favourites will then be included in Interflora’s Little E-Book of Verse published on our website www.interflora.co.uk, alongside entries from some professional poets. One lucky participant will also receive a brand new iPad Air 2!

If you’d like to take up our challenge (and we hope you do!), all you need to do is construct your most creative verse in less than 150 words and submit it to laura.sephton@interflora.co.uk before midnight Tuesday 27th January 2015. Please also send us a dedication (if you wish), a photograph of yourself and your twitter handle for inclusion in our E-Book.

We would love you to join us in our quest to find the best verse writer!

The (Not So) Small Print

•This competition prize is open to UK residents aged 18 or over, excluding employees of Interflora British Unit, or any its subsidiary companies, their families, agents or anyone else connected to this promotion.

•To qualify for entry into the competition write an original and unpublished romantic verse in less than 150 words and send it to laura.sephton@interflora.co.uk before midnight Tuesday 27th January 2015. Please also send us a dedication (if desired), your blog URL and twitter handle.

• Entries received after the closing date of midnight Tuesday 27th January 2015 will not be accepted.

•There is one main prize. The main prize consists of a New Apple iPad Air 2, Apple A8X, iOS 8, 9.7”, Wi-Fi & Cellular, 64GB.

•Interflora’s top 20 entries will be published in the Interflora Little E-Book of Verse on our website on Monday 9th February 2015.

•By entering this competition you give permission for promotional activity around this competition to be used by Interflora British Unit. You also give permission for your poem and the personal details you submit (i.e. name, twitter handle and blog URL) to be published in our Interflora Little E-Book of Verse on www.interflora.co.uk and www.interflora.ie. 

•Interflora’s top 20 entries will be determined by an independent panel and selected based on creativity, originality and romantic appeal.

•The overall competition winner will be chosen by an independent panel on Monday 2nd February 2015 and contacted via the email address provided. The winner will be required to respond to that email within 48 hours in order to claim their prize. Failure to do so will result in a new competition winner being drawn.

•Prizes will be delivered within 10 working days of the competition winner confirming their preferred delivery address.

•No purchase is necessary.

•The prizes are non-transferable and no cash alternatives will be given.

•Entry is deemed as acceptance of the terms and conditions.

•These terms and conditions do not affect your statutory rights.

•This competition is run by Interflora British Unit.

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Brand bidding question clear- adverts must not confuse

by Bethany Day on November 12, 2014

In the long running case between Interflora and Marks & Spencer relating to M&S’s use of the trade mark “Interflora” to promote its flower delivery service via Google’s AdWord advertising programme, on 5 November 2014 the Court of Appeal confirmed that adverts appearing on the Google search results page must enable internet users to determine who posted the advert.

Bidding on the “Interflora” trade mark in the Google AdWords programme is unlawful if it does not enable reasonably well informed and reasonable observant internet users to tell whether the advert comes from Interflora or a third party.  In June 2013, the High Court ruled that M&S’s adverts which appeared as a result of its use of the AdWords programme failed this test and imposed an injunction which effectively prevented M&S bidding on the “Interflora” trade mark and forced it to negative match the keyword “Interflora”. That judgment and injunction were the subject of an appeal by M&S which was heard in July 2014.

On 12 November, the Court of Appeal determined the terms of the order which direct that there will be a retrial of the action and Interflora made an application, yet to be determined, to maintain the status quo until then.  In the meantime, the injunction against M&S remains in place.

Michael Barringer, Interflora Marketing Director said: “The court agreed with us that the protection of the Interflora trade mark raised a serious issue to be tried and confirmed the test that the lower court must apply at the retrial. Interflora continues to believe that the evidence before the Court supports a finding of infringement and we are going forward on that basis to the retrial“.

We continue to operate our brand enforcement programme to ensure that consumers who search for Interflora online see only results for the Interflora range of products and services.

To view our previous Statement on the Court of Appeal Judgment dated 5 November 2014 please click here.

For more information, please contact the Interflora team at BOTTLE PR on Interflora@bottlepr.co.uk or 01865 770381.

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