RHS Chelsea Flower Show: David Denyer diary – part 1

by David Denyer on April 14, 2011

It’s just six weeks until the RHS Chelsea Flower Show and there’s still plenty of work to be done behind the scenes.

I’ve had a prototype doorway in my shop since February which David Ragg and I have been working on most days. David Ragg designed Interflora’s Gold Medal winning exhibit, ‘Progression’ at the RHS Chelsea Flower Show last year so it’s great to have him on hand this year to assist me with my design.

We’re both absolutely thrilled to have been able to get our hands on a prototype this early on. Certainly from a practical point of view it’s helped us to anticipate any pitfalls before we get to the show and find ways to work around them. Using a scale model we’ve also been able to calculate how much floral foam we are going to need and the logistics of how we keep the foam moist and flowers looking their best throughout the week.

From a morale point of view it’s also been really good to have the mock up in the shop. We’ve had lots of curious customers coming in and showing interest in our plans for this year’s show. It’s great to feel like you have a lot of support behind you and that people are genuinely interested in what you are doing and wishing you well. It really spurs you on.

Having the prototype here has sent our creative minds into overdrive! For the last few weeks we’ve been experimenting with all types of flower and foliage varieties, desperately trying to get the perfect balance of colour and texture for each of the nine doorways. With so much to get right I really enjoy having David by my side so that we can brainstorm and bounce ideas off of each other.

At the moment we’re working on an idea that will soften the whole design and bring movement through each doorway, so that the eye naturally flows from one to another. Chelsea and nature really go hand in hand, so while I don’t want to detract too much from my strong, bold design, I would like to incorporate an element of softness into the exhibit. To achieve this I am thinking about making some sort of vine myself which will drape over the doorways. The look I’m trying to create is one that could have been almost man made by nature.

While the design is beginning to take shape in the shop, I still need to firm up my flower list and find a supplier who can meet our requirements. There’s still a lot to do but I’m feeling positive and getting more and more excited about the show with every day that goes by. I’ll keep you posted on my progress.


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David Denyer

Post category: About Interflora, About Us, David Denyer diary, Expert Florist Blogs, Guest Blogs, Industry News, Interflora News, News, RHS Chelsea Flower Show  

{ 1 comment… read it below or add one }

shannon glenister 14 Apr 2011 at 8:00 pm

go uncle David all the glenister family + denyers r all behind u. you r amazing and i cant wait to c u sooooooon love u lots and lots your wonderful niece Shannon ps: your design is gr8 so gr8 xxxxxxxxxxxxxxxxxxxxxxxxxxxx lots of love me 2 u

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