Interflora wows journalists at Press Day 2011

by Charlotte.Barnes on October 25, 2011

At Interflora we’re committed to constantly developing the range of floral creations we offer to our customers throughout the year as well as for specific occasions and seasons. It’s really important to us that our ranges really create that ‘wow factor’ and we want to let you know all about the fabulous talents of our expert florists.

To help achieve this, we held our annual Press Day in London this month. Taking place in the ultra-modern Future Gallery in London’s Leicester Square, the event was attended by invited journalists from national newspapers and magazines, bloggers and our online partners. Our guests were given an exclusive introduction to our brand new Interflora ranges including Winter and Christmas 2011, plus Valentine’s Day and Mother’s Day 2012.

We had 3 of our award-winning florists on hand throughout the day, showcasing their talents live; David Ragg from Landsdowne Florists in Bournemouth, plus Morgan Nuth (pictured below) and Kyoko Tsuboi (pictured below) from Rushes Florists in Hammersmith. Each guest was presented with a beautiful bouquet which was created before their eyes by one of our experts.

With members of the Interflora team on hand to talk guests through the ranges on show, guests really were treated to an in-depth view of Interflora’s talents and soon to be launched product ranges plans for the near future.

Also on show were examples of our Designed to Order service and our new Wedding range, both of which really went down really well with our guests. We also officially launched the Interflora Flower School to the press, again generating a lot of interest.

As we’re blogging here, we thought we’d show some extra thanks to the fellow bloggers who attended. We were delighted to enjoy the company of Rona from flower blog Flowerona (pictured below), Carole from interior design blog Dear Designer and Sherin from fashion blog Hi Fashion.

Thank you to all the guests who attended, it was a fantastic day for Interflora and floristry!

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Charlotte Barnes

Post category: Interflora News, News  

{ 1 comment… read it below or add one }

Francesca Moore 25 Oct 2011 at 10:49 am

Hi Interflora,
Thanks for a fabulous day! It was amazing to see your new and inspiring designs, including the new wedding collection! I’m sure wedding planning brides from across the UK are going to be super excited to see more from your wonderful wedding range.
Thanks again and see you soon,
Francesca Moore

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