Interflora completes purchase of Gifts Division of Flying Brands

by Charlotte.Barnes on May 1, 2012

Interflora logoInterflora British Unit, a UK based operating subsidiary of FTD Group Inc., is delighted to announce it has now completed the purchase of the trade and assets of Flying Brands Limited’s Gift Division, comprising the Flying Flowers, Flowers Direct and Drake Algar businesses.

•    Flying Flowers was established in 1981 as a direct mail floral gift company and has over time expanded into a leading multichannel retailer in this space.
•    Flowers Direct was originally set up in 2002 as an online floral gift business, but through acquisition, took on a florist membership network across the UK.
•    Drake Algar is a long established florist business based in Central London, dating from 1937. As well as a thriving local florist trade, the business manages numerous corporate contracts.

“Interflora and its florists have traditionally offered the widest range of products and services within the flower market.  These three brands under Flying Brands have all developed their own position within the flower market with distinct customer propositions.  We are looking to enhance the customer and florist offerings of these brands building on their core strengths.  In turn, this will further extend the range of products and services available to Interflora customers and florists” said Rhys Hughes, President of Interflora British Unit.

“We will now work diligently with our customers, suppliers, employees and florists to ensure a smooth transition and continued trading of these brands” continued Mr Hughes, “We expect our customers and florist partners to continue to receive the same level of high quality products and services they have come to expect.”

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Charlotte Barnes

Post category: About Interflora, About Us, Industry News, Interflora News, News  

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