A few months ago, around Mother’s Day, you may have seen the Interflora logo on black cabs across London. It was great to see the Interflora name back on the road, so now we’re starting to rebrand some of our florists’ vehicles.
We’ve started to wrap a number of vans with the Interflora colours of black and gold, starting with those in the London area.
The new van livery provides instant recognition for the Interflora brand and is a great endorsement for local florists. Not to mention the fact that they are very eye-catching.
It’s early days for the project – with only a few rebranded vans on the road so far – but those who have been involved are already seeing the difference.
Danny Wallace, from Flowergirl, said: “Our tired-looking van has been given a new lease of life! I’m jumping on the back of all the advertising Interflora does, for free! The wrap was applied quickly and efficiently and now I have a new van!”
Take a look at the before and after pictures of Danny’s van below.
Simon Lyons, of Igloo Flowers, has also benefited from having his van rebranded. He said: “Before, my white transit was an ordinary, nondescript vehicle which served its purpose as a means to deliver flowers. But now it has been transformed – the results are truly amazing.”
So, if you see one of the black and gold Interflora vans give them a wave, maybe even snap a photo and send it into firstname.lastname@example.org You might get a mention.
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