Interflora brand is back on the road

by Charlotte.Barnes on July 16, 2010

Van 3A few months ago, around Mother’s Day, you may have seen the Interflora logo on black cabs across London. It was great to see the Interflora name back on the road, so now we’re starting to rebrand some of our florists’ vehicles.

We’ve started to wrap a number of vans with the Interflora colours of black and gold, starting with those in the London area.

The new van livery provides instant recognition for the Interflora brand and is a great endorsement for local florists. Not to mention the fact that they are very eye-catching.

It’s early days for the project – with only a few rebranded vans on the road so far – but those who have been involved are already seeing the difference.

Danny Wallace, from Flowergirl, said: “Our tired-looking van has been given a new lease of life! I’m jumping on the back of all the advertising Interflora does, for free! The wrap was applied quickly and efficiently and now I have a new van!”

Take a look at the before and after pictures of Danny’s van below.

056

Van 3

Simon Lyons, of Igloo Flowers, has also benefited from having his van rebranded. He said: “Before, my white transit was an ordinary, nondescript vehicle which served its purpose as a means to deliver flowers. But now it has been transformed – the results are truly amazing.”

So, if you see one of the black and gold Interflora vans give them a wave, maybe even snap a photo and send it into blog@interflora.co.uk You might get a mention.


You can get our blog posts delivered for free by email - simply add your email address to the box below or alternatively grab the RSS feed.

Don't forget to follow Interflora on Twitter

Charlotte Barnes

Post category: Best Posts, Interflora News  

{ 1 comment… read it below or add one }

Gavan 16 Jul 2010 at 2:59 pm

A great brand that look great on the new van, good to see.

Please Leave a Comment

You can use these HTML tags and attributes: <a href=""> <b> <blockquote> <code> <em> <i> <strike> <strong>