Florals at London Fashion Week

by Bethany Day on September 17, 2013

The onset of autumn and a sudden plummet in temperatures may have seen summer ensembles banished to the back of the wardrobe for now.

We can, however, at least console ourselves by looking at the stunning spring/summer 2014 designs which have been making their way down the catwalks at London Fashion Week.

And it seems that in a few months we’ll be able to throw off our chunky knits, bulky coats and sensible waterproofs in favour of summery floral creations, with a number of designers embracing flower power as part of their new collections.

We take a look at some of the best floral-inspired collections.

Alice Temperley

Fairytale romance was clearly the inspiration behind Alice Temperley’s flower-filled collection.

Shimmering organza gowns in shades of cream and pink were decorated with embroidered flowers and William Morris prints, while those looking for something a bit edgier were catered for with darker black and purple gowns complete with graphic blooms.

Key piece: A stunning dress combining pretty pink florals with dramatic leopard print (pictured above right) certainly caught our eye.

Christopher Kane

Scottish designer Christopher Kane tackled his flowery theme in a slightly unusual way, choosing to approach floral prints from the perspective of a biologist.

“I was thinking of how to look at flowers in a different way. I love them, but I get bored of them always being ‘beautiful’,” he said ahead of the show.

Well we still think that the designs Kane sent down the catwalk were simply stunning; combining floral prints with edgy metallic cutouts and standout crystal detailing.

Key piece: We may have to start saving now for the ‘Petal’ sweater.

Matthew Williamson

Bold and bright is possibly the best description of Matthew Williamson’s collection, which truly embraced flower power.

Bright pastel maxi dresses in bold floral prints and chiffon shirt dresses decorated with zingy orange, green and pink flowers certainly stood out on the catwalk.

Although Williamson’s usual embroidery and beading were missing, he more than made it up for it by embellishing dresses and jackets with appliqué flowers.

Key piece: Williamson showed you don’t have to wear a pretty dress to do florals with this flower-detail jacket.

Mary Katrantzou

Queen of Prints Mary Katrantzou packed her collection with bold floral patterns combined with over-sized ruffles, fluorescent shades and a sprinkling of Swarovski crystals and sequins.

The models even strutted their stuff down the runway in floral-patterned shoes.

Key piece: This floral mini dress is great for showing off those perfectly-tanned legs in the summer


1960s London was the inspiration for the garments seen on Mulberry’s country garden-themed catwalk with wide-leg trousers and swinging dresses featuring bold blue and orange florals.

An extra edge was added with luxurious leather pencil skirts which worked perfectly with silky floral t-shirts.

Key piece: The floral coat worn by model-of-the-moment Cara Delvigne would be perfect for slightly cooler spring evenings.

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Bethany Day

Blogger and online PR guru for Interflora UK. Interested in guest-posting on our blog? Email blog@interflora.co.uk or connect with me.

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