A dress made of real flowers

by Stefania Del Zotto on August 1, 2011

interflora-real-flower-dressOur florist Janet Hodgson of The Flower Gallery was asked by The Rock shopping mall in Bury to design a dress made completely of real flowers. The finished frock was displayed at the centre’s first birthday celebrations and was even worn by a model.

The dress was inspired by The Rock’s logo, which is a woman in a flowery dress surrounded by gorgeous, bright blooms. The brief proved to be a bit tricky for Janet. She says: “The challenge was making it last as the original brief wanted us to use plants.”

After a lot of planning, Janet decided that using plants on the dress just wouldn’t be feasible. Instead, she used cut flowers in water tubes. The trick to making the dress endure was to use flowers that wouldn’t wither and die after a few days, so Janet went for hydrangeas, orchids, roses, germini, hanging amaranthus and a lot of leaves.

dress-made-of-real-flowers-interflora

The frame was provided by a theatrical company, but was nowhere near strong enough. Janet says: “We had to reinforce it with tent poles and chicken wire – it was like we were on Blue Peter!”

It took Janet and her colleague, Kate Cowgill, a week to reinforce the frame and two days to decorate it with flowers. The structure of the dress made it very heavy, so the model was only able to wear it to have a few photographs taken before it was transferred to a mannequin. Janet adds: “I have to admit that when I first saw it on the model it looked so fabulous that I cried! It was a very proud moment for me.”

Janet has never made an entire dress from flowers before, but she really enjoyed it. “I’m even thinking of taking commissions now,” she says, “it was such fun!”

While this dress was made to be displayed at The Rock, it is possible to add flowers to your own outfits for a night out. Janet told us that you could glue flowers to a dress for a more manageable version of The Rock’s dress. It would be much lighter and should last for the evening. Well done to Janet and her team for all their hard work!

If you’d like to send flowers to Bury you can check our network of florists in Bury, florists in Manchester, florists in Lancashire.


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Stefania Del Zotto

I joined Interflora in May 2011. On the blog I will write about creative flower related top lists, how-to guides, interviews with experts, news on flower festivals and events. I am Italian, originally from the Venice area, and I moved to the UK three years ago to follow my love. I’m a creative person, I love cinema, photography, cats and all that is vintage! I’m a friend, daughter and sister. I speak Italian, English and I’m now studying Spanish.

Connect with the author: Stefania Del Zotto

Post category: Flower Fashion, Industry News  

{ 6 comments… read them below or add one }

Margaret Farmer 01 Aug 2011 at 10:41 pm

Wow what a fabulous dress

Niroj 03 Aug 2011 at 4:00 pm

This really looks like a well made dress. I wonder how many days it would last.

mor 04 Aug 2011 at 12:07 pm

In one word: WOW!

Xurmat 04 Aug 2011 at 12:29 pm

is this real flowers or just plastic etc…? really awesome dress i will buy for my wedding day 😛

Stefania Del Zotto 04 Aug 2011 at 12:59 pm

Hi Xurmat, Those are real flowers indeed!

Negligence 11 Dec 2012 at 4:34 pm

I dream about having a dress made of real flowers, delicate buds and petals – of course it didn’t take too long for me to realize dresses just aren’t made of flowers, and so as an adult, I satisfy myself with pretty floral prints and beautiful fabrics instead or spend hours looking at frocks by Claire Pettibone. And that dress is soo cool!

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