Winter Flower Trends

by Bethany Day on November 27, 2012

White Flower BouquetWe may all wish for a white Christmas, but it rarely happens. At least if the snow stubbornly refuses to fall this festive period, you can bring a bit of snowy whiteness to your home with beautiful fresh flowers and long-lasting houseplants.

This year our Winter floral collection is inspired by the trend ‘Hollywood Sparkle’, with each bouquet and arrangement being designed to reflect the optimism and vintage sophistication of the 1950’s era.

The trend is characterised by bright whites and pastels which are tempered by deeper tones. Textures are smooth and shiny, whilst embellishments have an old fashioned glamorous charm, which is reflected in containers and wrapping.

Here’s the moodboard of trends that our Head of Floral Gifting, Karen Barnes, created as inspiration for our new collection. As part of our design process Karen takes influences from fashion, home and interior trends across the world.

Winter Trends

Looking at some of the beautiful gifts in our Winter floral collection, it’s clear to see elements of the trend in each and every one.

Scented Winter Globe

White Christmas Flowers in Vase

Featuring white anemones, white hyacinths and white tulips arranged with fresh eucalyptus and presented in a frosted glass vase this beautiful gift was a timeless elegance about it. The dark purple centred anemones are particularly distinctive and catch the eye perfectly. And the pretty hyacinths not only look beautiful, their sweet fragrance only adds to the enjoyment of this stylish gift.

Winter Wonderland Basket

Winter Wonderland Basket

With its delightful mix of pastel colours and interesting textures this pretty basket filled with fresh flowers makes a lovely gift. We’ve taken care to choose seasonal shades that perfectly complement each other, and arranged everything in vintage style softwood basket, so it’s ready to display and enjoy on arrival.

Winter Sparkle Vase

Vintage Flower Arrangement

The fresh colours, array of textures and stunning silver fern combine to make this one of our prettiest winter gifts. It’s got a glamorous feel too, with the vintage-style colour palette and the silver snowflake tree decoration. The scent from the hyacinths is the perfect finishing touch, filling the room with a beautiful, sweet fragrance.

Winter Gift Bag

Winter Gift Bag of Flowers

From the cool pink carnations to the delicate gypsophilia and the glittering white rose centrepiece: everything about this cute Winter Gift Bag goes together perfectly. This is a very pretty, very feminine arrangement that makes a lovely gift for any occasion.

Winter Azalea Standard

White Azaela Standard

The azalea plant is not only treasured for its timeless appeal, its stunning flowers exude grace and elegance too. To create this pretty winter gift, we’ve planted a pristine white flowering azalea in a powder blue glass pot. Simple, yet beautiful.

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Bethany Day

Blogger and online PR guru for Interflora UK. Interested in guest-posting on our blog? Email or connect with me.

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Post category: Flower Fashion  

{ 1 comment… read it below or add one }

Cornish Flowers 02 Dec 2012 at 1:45 am

Beautiful bouquets, I’m all for anything with a 50s glamour feel to it!

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