The Flower Expert – 2010, a big year for floristry!

by Charlotte.Barnes on January 19, 2010

Well what a way to start the New Year – with inches of snow, minus temperatures and road closures.
Susan Whale
Well done to all the florists out there who are still managing to deliver flowers in what can only be described as challenging circumstances….

It’s hard to imagine blue sky and green grass at the moment, but spring is on its way (honestly) and there is also lots to look forward in 2010 with a whole host of exciting floristry events coming up.

Of course the biggy is the Interflora World Cup – far more interesting and much prettier than the football version – which is taking place in March in Shanghai. We have everything possible crossed for Neil Whittaker from the Design Element, Irlam who is representing the UK and will bring you all the news as it happens.

Neil Whittaker
Photo above – Neil Whittaker at his shop Design Element in Irlam


A lot nearer to home, Valentine’s Day and Mother’s Day, the two busiest peaks in the florists’ calendar are looming.
Single kiss
Now for all you chaps out there just a little reminder that Valentine’s is on a Sunday this year, still the 14th, but a SUNDAY.

So if you want to be in your other half’s good books (and ours) get your order in nice and early, we will be there for you! More about the highs and lows of being a florist at Valentine’s, and what to do with all those red roses coming up in the next blog.



Another reminder that Mother’s Day is early this year, Sunday the 14th March, (it always falls four Sunday’s before Easter), hence the movable date, so we will be merrily running from one peak straight to the next this year, but at least it keeps us on our toes.

The three big RHS shows are a great place to see some marvellous floristry as well as incredible gardens. The Chelsea Flower Show this year is hosting its second professional floristry competition of which both categories were won last year by two Interflora florists, Neil Whittaker (of World Cup fame) and one of our rising stars Joe Massie from Liverpool. Not as much here come the girls, but let’s hear it for the boys!

Neil Whittaker and Joe Massie

Photo above – Neil Whittaker and Joe Massie

Another big happening is at the Tatton Park Flower Show in July where the British Florist Association (BFA), will be holding the final of 2010 EuroFeurs, with young competitors from all over Europe descending to battle it out. Interflora florist Joe Massie – I said it was the year for the boys – will be representing Great Britain.
Joe Massie Fishlocks Florist
Photo above – one of Joe Massie’s flower designs from 2008

So loads going on, and as a roving Interflora reporter I shall be bobbing about somewhere in the background camera and notebook in hand (with the exception of Shanghai, couldn’t swing that one) and will be sending back reports and pictures as events unfold.

In the meantime, stay warm and safe in this wintry weather, and spare a thought for the florists and their drivers, out there working in sub-zero temperatures – and that’s just the workrooms!

Happy New Year!


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Charlotte Barnes

Post category: Expert Florist Blogs, Industry News, Interflora News, Knowledge, News  

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