Welcome to the Interflora Blog

We’re the flower experts, so we love writing about floristry, gardening, and anything else going on in the flower world. Here, you’ll find lots of useful hints and tips, fascinating video demonstrations and informative "how-to" guides. We’ll also keep you up to date with the latest news on every aspect of our products and services.

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Being the flower experts, we enjoy writing about all the things going on in the world of flowers! We can keep you up-to-date on all the news - you’ll get to hear about what our florists are up to, hints and tips, new products we’ve designed and discovered, what’s going on in the industry and more!

INTERFLORA CASE V. M&S HEADS BACK TO THE HIGH COURT

by Bethany Day on November 5, 2014

On Wednesday, 5 November 2014, the Court of Appeal, made up of Lord Justices Kitchin, Patten and Rimer, ordered that the case be remitted to the High Court for a retrial. The order relating to the continuation of the injunction against M&S, which effectively both prevents M&S bidding on the “Interflora” trade mark and forces M&S to negative match the keyword “Interflora”, will be handed down in due course.

Michael Barringer, Interflora Marketing Director commented: “Interflora continues to believe that the evidence before the Court supports a finding of infringement and we are going forward on that basis to the retrial”.

“The Court of Appeal’s decision to ask the High Court to look at all the evidence again backs the hard work and effort that everyone at Interflora has put in to defending the Interflora brand. People searching the internet for “Interflora” want “Interflora, the flower experts” and no one else. We are very proud of the Interflora brand, and want to protect it for our customers, our florists and our future. Accordingly, we believe it is right to continue to protect the brand through this court action.”

Notes to editors

  • Established in 1923, Interflora recently celebrated its 90th anniversary as the nation’s expert flower delivery service.
  • Interflora has a network of 1,800 member florists across the UK and Ireland and is part of a wider international network which delivers to more than 150 countries world-wide.
  • Omnibus research shows that Interflora remains the UK’s most recognized and trusted flower delivery service. (Omnibus Survey April 2013)
  • In December 2008, Interflora, Inc. and Interflora British Unit initiated proceedings against Marks and Spencer plc (“M&S”) in an attempt to stop M&S from bidding on the “Interflora” trade mark in the Google advertising programme, AdWords.
  • The case was referred to the Court of Justice of the European Union (“CJEU”) in May 2009 to determine the test to be applied by the English High Court when deciding whether M&S’s acts amounted to trade mark infringement.
  • In September 2011, the CJEU set the test to be applied by the trial judge, Mr Justice Arnold, who found in favour of Interflora in May 2013.
  • Arnold J ruled M&S’s acts amounted to trade mark infringement on the basis that average internet users could not tell whether the adverts were placed by M&S or Interflora.  Marks & Spencer appealed the decision to the Court of Appeal which today, Wednesday, 5 November, remitted the case to the High Court for a retrial.
  • Interflora, Inc. and Interflora British Unit were represented by Iain Connor, partner at Pinsent Masons who instructed barristers Michael Silverleaf QC of 11 South Square and Simon Malynicz of Three New Square.

For more information, please contact the Interflora team at BOTTLE PR on Interflora@bottlepr.co.uk or 01865 770381.

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Join the Interflora Flower Chain!

by Bethany Day on October 23, 2014

Interflora Flower Chain Surprise Flowers FlowerchainThere’s nothing quite like a surprise delivery of flowers to make someone’s day, so we’re giving you the chance to do just that with our brand new and exciting Flower Chain.

The Interflora Flower Chain allows you to spread a little happiness by giving you the chance to send surprise flowers to your special someone for free.

Once they recieve their beautiful bouquet all they need to do is log on to our website to reveal who the sender was and read your special message to them. And in true ‘pass it on’ spirit, they’ll also be given the chance to send a free bouquet to someone they want to surprise with flowers.

There’s no catch and no cost- we just want to help you make someone’s day!


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Show us your #SupriseFace and win the bouquet from the ads!

by Bethany Day on September 24, 2014

Surprise Surprise Flowers from InterfloraTo celebrate our partnership with ITV’s Surprise Surprise we’re giving you the chance to win the bouquet from our new TV ads!

All you need to do to take part is take a selfie showing us your #surpriseface and tweet it at @InterfloraUK between 8pm-9pm every Wednesday* between now and 10th December.

We’ll randomly choose one winner every week who’ll receive our stunning Surprise Surprise Presentation Bouquet worth £99.99.

Don’t forget to watch out for our adverts during the new series of Surprise Surprise. Strictly Come Dancing Star Mark Wright will be surprising seven lucky people you suggested with beautiful Interflora flowers. Find out more at www.interflora.co.uk/surprise


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Surprise Someone Special

by JamieT on September 10, 2014

As the official flower partner of ITV’s Surprise, Surprise, we are delighted to announce the launch of our #SurpriseFlowers campaign which will see deserving people across the country being surprised with beautiful flowers on their doorstep by TV personality Mark Wright.

We’re asking the Great British public to recommend a friend or family member to receive a surprise visit from the TV star where he will present them with a spectacular Interflora bouquet.

They may even get the chance to star in our TV adverts that will be running in the commerical breaks of Surprise, Surprise when the show airs in October.

In order to put your loved one forward all you need to do is visit www.interflora.co.uk/surprise and tell us why your loved one deserves to be surprised.

Whether its a fabulous friend, an amazing aunt or a one-of-a-kind carer we want to hear their story.

We will select our favourite and most heart-warming stories after the closing date at 6pm on Tuesday 23rd September and inform the lucky entrants in October.

For full terms and conditions see www.interflora.co.uk/surprise or to join in the conversation search #SurpriseFlowers

Good luck!

 

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Celebrate British Flowers Week with Home Grown Blooms

by Bethany Day on June 12, 2014

British Grown Stocks FlowersMonday 16th June marks the start of British Flowers Week, a campaign championed by the New Covent Garden Flower Market to raise awareness of the wealth and variety of home-grown flowers and foliage.

British grown flowers have been enjoying something of a resurgence in popularity recently with more and more people wanting to celebrate the seasons and support British growers. Often scented, British flowers have a charming natural beauty and just-picked freshness that make them a favourite with florists and consumers alike.


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Chelsea Flower Show: What Happens when the Crowds go Home

by Bethany Day on May 24, 2014

For one week in May, thousands of people flock to the RHS Chelsea Flower Show to see some of the most beautiful flowers and garden designs in the world.

But what happens to all the flowers and displays once the final visitors have gone home? We take a look at some of the ways the exhibits live on after Chelsea.

Floral bargains up for grabs

At 4pm on the final day of Chelsea, it transforms from a flower show to a giant flower market, with some amazing floral bargains to be found. Almost everything is up for grabs, from the flowers themselves to the props used in the displays. Anything which cannot be bought will usually be clearly marked ‘Not for sale’.

To make sure you get your hands on some show-quality flowers make enquiries with exhibitors throughout the day, checking roughly how much your desired items will cost. But make sure you are positioned near them as the clock strikes four as it’s every man for themselves once the sale starts!

Even if you don’t want to buy anything yourself, watching people try to negotiate public transport while carrying a small tree or armful of shrubbery is certainly one of the most entertaining parts of the whole event.

And, if you aren’t attending on the final day of the show, never fear, some plants are returned to the nurseries which supplied them and they then hold their own Chelsea sales in the following weeks.

Gardens going under the hammer

Some of the more elaborate displays and gardens are auctioned at the end of the show rather than sold off, normally because they are simply too big for someone to carry home.

The cash from these auctions is often used to cover the cost of displaying at Chelsea or donated to charity, for example Herbert Smith’s show gardens are usually sold in aid of WaterAid.

The show must go on

While for many people, Chelsea is the horticultural highlight of the summer, there are a number of other exciting garden shows taking place in the coming months and exhibitors will be keeping elements of their gardens to showcase at these events.

Finding a new home

Many of the gardens displayed at Chelsea are simply re-housed after the show, either at the offices of their corporate sponsors or in public places where they can be enjoyed local communities.

Re-housing a garden can prove to be an expensive option though, with the cost of deconstructing a garden and putting it back together in another location adding up to around £50,000.

Recycle, recycle, recycle

As you can see, the vast majority of the flowers and gardens displayed at Chelsea go on to have a second lease of life when the show’s gates close.

And even those that don’t are put to good use, with an impressive 95% of the waste from Chelsea being recycled last year. Waste wood is sent to a heating and power plant, soil is used in land restoration projects and concrete is crushed and sent to building projects.

Exhibitors are required to submit details of where plants and building materials come from and how they plan to dispose of them following the show, with everyone encouraged to come up with a plan for life after Chelsea.

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Art and Horticulture meet at Chelsea Fringe

by Bethany Day on May 23, 2014

One of the exciting things about the Chelsea Fringe is when a modern art installation and horticulture come together and ‘Tiny Taxonomy’ in Belgrave Square, Belgravia is one of those great moments.

Taxonomy is the scientific term for the naming of plants and Canadian designer Rosetta Sarah Elkin has selected a cross section of miniature examples of different plant forms to create an installation in the very exclusive private garden in Belgrave square.


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A Passion for Peonies

by Bethany Day on May 22, 2014

Belgravia, London, is I’m pleased to say, not immune to joining in with the horticultural jamboree which is the Chelsea Fringe. The place to visit is Neill Strain’s Flower Lounge where for the previous fringe Neill put on a display of rarely seen tulips, this time it’s the turn of the fabulous peony.

Who can possibly resist the pull of the peony? Big and blowsy with taffeta heads resembling the most elaborate of ball gowns in a range of glorious colours, florists love them and brides love them to. The ones on show at the Flower Lounge are simply breath-taking, the perfect place to indulge in pure peony passion.


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Flower Choreography at Chelsea Fringe

by Bethany Day on May 22, 2014

A dance studio may not seem an obvious place to house a Chelsea Fringe exhibit, but the Siobhan Davies Dance Studio is as interested in contemporary art as it is in choreography  – and the two work together surprisingly well.

Landscape designer and sculptor Daniel Lobb has created two installations, both of which rely on interaction from visitors and staff.


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St. Pancras Station goes Green for Chelsea Fringe

by Bethany Day on May 21, 2014

Taking in London’s Chelsea Fringe is a fascinating journey around some unexpected places – how about a pop-up garden, inspired by the impressionist paintings of Monet and Renoir on the Grand Terrace of St. Pancras Station? Not to be missed! Although smaller than might be imagined, (not quite Kew Gardens transported to North London), it was a welcoming green sight in the red brick and metal surrounds of the station.


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