Welcome to the Interflora Blog

We’re the flower experts, so we love writing about floristry, gardening, and anything else going on in the flower world. Here, you’ll find lots of useful hints and tips, fascinating video demonstrations and informative "how-to" guides. We’ll also keep you up to date with the latest news on every aspect of our products and services.

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Being the flower experts, we enjoy writing about all the things going on in the world of flowers! We can keep you up-to-date on all the news - you’ll get to hear about what our florists are up to, hints and tips, new products we’ve designed and discovered, what’s going on in the industry and more!

A Passion for Peonies

by Bethany Day on May 22, 2014

Belgravia, London, is I’m pleased to say, not immune to joining in with the horticultural jamboree which is the Chelsea Fringe. The place to visit is Neill Strain’s Flower Lounge where for the previous fringe Neill put on a display of rarely seen tulips, this time it’s the turn of the fabulous peony.

Who can possibly resist the pull of the peony? Big and blowsy with taffeta heads resembling the most elaborate of ball gowns in a range of glorious colours, florists love them and brides love them to. The ones on show at the Flower Lounge are simply breath-taking, the perfect place to indulge in pure peony passion.

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Flower Choreography at Chelsea Fringe

by Bethany Day on May 22, 2014

A dance studio may not seem an obvious place to house a Chelsea Fringe exhibit, but the Siobhan Davies Dance Studio is as interested in contemporary art as it is in choreography  – and the two work together surprisingly well.

Landscape designer and sculptor Daniel Lobb has created two installations, both of which rely on interaction from visitors and staff.

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St. Pancras Station goes Green for Chelsea Fringe

by Bethany Day on May 21, 2014

Taking in London’s Chelsea Fringe is a fascinating journey around some unexpected places – how about a pop-up garden, inspired by the impressionist paintings of Monet and Renoir on the Grand Terrace of St. Pancras Station? Not to be missed! Although smaller than might be imagined, (not quite Kew Gardens transported to North London), it was a welcoming green sight in the red brick and metal surrounds of the station.

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Chelsea in Bloom in Pictures

by Bethany Day on May 20, 2014

Between Monday 19th and Saturday 24th May, some of London’s premier retailers will take place in the annual Chelsea in Bloom competition.

The competition, which is held in association with the Royal Horticultural Society, takes place during the week of the Chelsea Flower Show, and this years theme  ‘Creation in Colour- a journey through fashion, food and lifestyle’, has prompted some fantastic entries and truly spectacular floral displays.
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Another Gold for Interflora at RHS Chelsea Flower Show

by Bethany Day on May 19, 2014

Interflora team at the RHS Chelsea Flower Show 2014We are delighted to announce that our floral design exhibit at the RHS Chelsea Flower Show has been awarded a Gold medal. It is the fifth prestigious medal to be won by Interflora in as many years.

The floral design exhibit named ‘Succession’ was created by a team of five young florists aged from 21 to 27 years and has been awarded a Gold medal in recognition of the floral creativity and artistry displayed in its concept and construction.

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Interflora at the RHS Chelsea Flower Show

by Bethany Day on May 17, 2014

We’re delighted to be back at this year’s RHS Chelsea Flower Show with a beautiful exhibit that’s designed to wow the crowds.

‘Succession’ will consist of five wire canopy frames each individually designed and adorned with beautiful flowers falling in the colour palettes of pinks, oranges and yellows. Common features connect the frames giving the exhibit a clean, fresh and cohesive appearance.

The exhibit will be created by a team of five young florists aged from 21 to 27 years, who were all selected for their passion, floristry skills and expertise.

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What is Chelsea Fringe?

by Bethany Day on May 16, 2014


The Chelsea Fringe Festival is gearing up for its third year on the gardening scene and is promising an exciting programme of events for 2014.

The festival, which this year runs between 17th May and 8th June, coincides with the world famous RHS Chelsea Flower Show but is run completely independent of it by a group of passionate volunteers. For many gardening enthusiasts it provides a quirky counterpoint to goings on in the grounds of the Royal Hospital.

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Chelsea in Bloom

by Bethany Day on May 15, 2014

Rag and Bone Chelsea in Bloom 2013Between Monday 19th and Saturday 24th May, Chelsea in Bloom will transform the streets of London with breath taking floral displays.

The annual competition, which is held in association with the Royal Horticultural Society and takes place during the week of the Chelsea Flower Show, sees the area’s best retailers adorning their shop fronts with creative floral designs to compete for coveted awards.

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The RHS Chelsea Flower Show Survival Guide

by Bethany Day on May 14, 2014

RHS Chelsea Flower ShowBetween May 19st and 24th, thousands of people will be heading to London’s Royal Hospital Chelsea for the famed Chelsea Flower Show.

The event is arguably the highlight of any flower lover’s calendar and attendees will want to get the most out of the experience. Here’s our guide to ensuring that your day at Chelsea goes without a hitch.

Plan to perfection

Preparations for Chelsea start in the weeks ahead of your visit. It is advisable you should order a copy of the show catalogue in advance so you can pick which exhibits you don’t want to miss. There’s also a handy map inside which you can use to plan your route around the showground.

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Fascinating Facts About The RHS Chelsea Flower Show

by Bethany Day on May 12, 2014

With this year’s RHS Chelsea Flower Show just around the corner we thought we’d delve deep into the archives and reveal a few things you may not know about the world’s most prestigious flower show.

Did you know, for example…

  • The first RHS Chelsea Show was officially called ‘The Great Spring Show’, however the name ‘The Chelsea Flower Show’ quickly caught on.
  • In 1947, to help fill the space left by exhibitors still recovering from the War, a portion of the marquee was devoted to flower arrangements for the first time. Flower arranging became a regular feature. In 1956 it was allocated its own separate tent, known today as the Great Pavillion.
  • All the Show Gardens have been built from scratch in just 19 days and will be dismantled in only 5 days.
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