Looking back at a great RHS Chelsea Flower Show 2010

by Charlotte.Barnes on May 4, 2011

In the run-up to this year’s RHS Chelsea Flower Show we thought we’d look back at our successes and achievements at last year’s event.

It was a thrilling for all involved – our talented florists won medals, we put on some amazing floristry demonstrations and launched some exciting new products.

Last year’s show saw the launch of our Scented Roses Collection – bouquets full of sweet-smelling Fairtrade roses. Many of those at the event eagerly visited the Interflora stand to smell the four gorgeous new bouquets.

A great achievement – and a highlight of the show – was David Ragg and David Denyer winning gold for their beautiful swirling design, Progression. It was a huge work that attracted a lot of attention and makes us eager to see David Denyer’s Perspective piece at this year’s show.

Clare Allen from Skipps Florist won gold with her wonderfully intricate floral parasol and many more won medals and awards for their designs too.

Last year was also the perfect chance for us to show off exactly what our talented florists can do. We showcased the Designed to Order service with a stunning array of bespoke arrangements. They illustrated exactly how personal a gift could get – our florists can take any kind of brief and create something truly unique and the designs on display showed that wonderfully.

Another way we demonstrated our florists’ skills was in the Talking Flowers design theatre. Over the course of the event some of our passionate florists showed off exactly what they knew by giving demonstrations on how to create all sorts of different arrangements. It was a great chance for people to pop in and learn exactly how much care and attention goes into each Interflora bouquet.

Last year’s show was wonderfully successful, but we are hoping to make this year’s even more exciting. We’ll be bringing you all the information from the show itself, of course, as well as first-hand reports of what our florists are getting up to.

So, watch this space.

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Charlotte Barnes

Post category: RHS Chelsea Flower Show  

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