London Fashion Week

by Julia Bradley on February 21, 2013

London Fashion WeekLondon Fashion WeekAs the world’s best dressed made their way to the capital for London fashion week we were thrilled to be invited along to a related event hosted by top fashion blogger Abisola Omole.

Abisola, or Abimarvel as she is more widely known by her followers, is the brains behind The Apartment–  an exclusive event held in the trendy area of Covent Garden which aims to bring brands and people together in order to demonstrate their talents.

At Interflora our expert florists know the importance of staying ahead of the trends so The Apartment was the perfect platform to showcase our creative flair and passion for fashion.

Orchid and Hydrangea hat box

Interflora florist Andrea from Rushes Floral Design created some lovely arrangements especially for the event including three beautiful centrepieces to decorate the rooms and some individual pieces for the guests. The designs mainly comprised of fashionable white hydrangeas, romantic red roses and striking pink Vanda orchids.

Our flowers were certainly a major talking point amongst the fashion enthusiasts as all they customised their looks with the individual creations. Host Abisola even accessorised her outfit with one of the exquisite pink Vanda orchids!

Julia and Abisola at The Apartment

This event is a great example of what can be achieved when people collaborate together in celebration of something so significant.

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Julia Bradley

Research Assistant at Interflora - interested in all things PR!

Post category: Industry News, News  

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