Interflora’s Time Frames Takes Gold At Chelsea

by Bethany Day on May 21, 2013

Interflora’s landmark design exhibit at the RHS Chelsea Flower Show has been awarded a Gold medal, in recognition of the floral creativity and artistry displayed in its concept and construction.

‘Time Frames’ was created by a team of five of the UK’s most renowned florists, headed up by former RHS Chelsea Flower Show Gold Medal winner David Ragg. In celebration of the show’s centenary year and Interflora’s 90th anniversary, the exhibit showcases floristry expertise over the past nine decades – to great effect.

Taking inspiration from art, fashion and pop culture from the 1920s to the present day, six individual ‘frames’ are decorated with thousands of flowers, creating a seamless passage through the decades and taking visitors on a visual journey through time.

The exhibit is Interflora’s third Chelsea Gold Medal winning design in recent years and demonstrates the exceptional skill and creativity of the florists involved.

Creative Director David Ragg said, “This is the first time the five of us have worked together as a team and we are thrilled with the result.  We wanted the exhibit to be a real tribute to florists and how the world of floristry has changed and developed, as well as evoking memories of times gone by. By choosing flowers that are synonymous with each decade and teaming these with iconic images and design, we aimed to bring each decade to life.”

Rhys Hughes, President of Interflora, added: “Recognition by the RHS Chelsea Flower Show is a huge honour and reaffirms Interflora’s reputation for expertise and creativity. Each and every one of our florists around the country has the vision and skill to create something spectacular.”

Interflora is commemorating 100 years of the RHS Chelsea Flower Show with a new celebratory product to mark the occasion – the RHS Chelsea Centenary hand-tied. This striking bouquet is on sale now, priced at £34.99. £5.00 from every sale will be donated to the RHS’s Centenary Appeal, to help inspire today’s young people, and future generations, to love gardening.

Interflora can be seen in the Great Pavilion at The RHS Chelsea Flower Show until 25th May. The RHS Chelsea Centenary hand-tied can be ordered by calling 0844 453 5600 or directly from the website www.interflora.co.uk


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Bethany Day

Blogger and online PR guru for Interflora UK. Interested in guest-posting on our blog? Email blog@interflora.co.uk or connect with me.

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Post category: Best Posts, RHS Chelsea Flower Show  

{ 2 comments… read them below or add one }

Francesca 21 May 2013 at 10:23 am

Fantastic display, you should all be so proud. Well done Interflora!

Sandra Maddocks 12 Jun 2013 at 2:02 pm

Hi

What a fantastic display. Only sorry that I cannot get to Chelsea and seem them live. I am also disappointed that the BBC does not include the art of both the amateur and professional florist/flower arranger. There must be thousands of people out there who would love to see them. Perhaps you could explore this avenue with the RHS/BBc.

Congratulations on your Gold.

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