Entitled ‘A Sense of Perspective’, the floral installation, with its unique architectural structure, has been designed by award-winning Interflora florist David Denyer. Nine, seven foot high doorways were adorned with many of thousands of flowers, each radiating a different colour.
With Interflora creating ever more contemporary and stand-out Collections, this design exhibit re-introduced many to the brand and was a showcase of the exceptional skill and creativity of Interflora and its 1800 florists.
Exhibit creator and Interflora florist, David Denyer’s passion for strong design has given him the drive he needed to compete in many competitions, he has already won five Chelsea Gold Medals and four Best in Show. He has most recently won Gold for Interflora at the RHS Autumn Show 2010 and has held the titles of Interflora Florist of the Year and Interflora World Champion.
Bournemouth-based David Denyer comments: “This is a fantastic accolade and is a testimony to the team here at Interflora who provide florists such as myself with the opportunity and platform to demonstrate our real design credentials and floral creativity.”
Rhys Hughes, President of Interflora, added: “Recognition by the RHS Chelsea Flower Show shows that Interflora has real expertise and flair for design; each and every one of our florists around the country can create something truly spectacular.”
Customers can enjoy the award winning design as Interflora has created a limited edition arrangement inspired by the exhibit. The Spirit of Chelsea is available to buy exclusively at Interflora.co.uk and will be hand created with a personally signed card by David Denyer.
Congratulations also go to the following Interflora florists for medals in the RHS Chelsea Flower Show Young Florist of the Year competition:
Erica Tippet, Bleujen, Bude – Silver medal
Charlotte Cooke, Hilary’s Four Seasons Florist, Abergavenny – Bronze medal
Vicky Rymell, Hubbard’s, Coventry – Silver Gilt medal
Interflora can be seen in the Great Pavilion at The RHS Chelsea Flower Show until 28th May. For more information visit www.interflora.co.uk or call 0800 43 43 43.
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