Interflora returns to the RHS Chelsea Flower Show

by Charlotte.Barnes on May 21, 2010

RHS Chelsea Flower Show graphicThis year sees Interflora’s return to the RHS Chelsea Flower Show. Taking place from May 25-29 at The Royal Hospital, London, it is the most famous flower show in the world.

There’s so much happening throughout the week but don’t worry if you can’t make it. We’ll be updating here daily with all the exciting developments. So here is a summary of everything going on this year…

Scented Roses

Golden Glow Scented Rose Hand-tiedOur stand on Pavilion Way (PW24) will celebrate the launch of our brand new Scented Rose range. The four stunning bouquets, new for 2010, feature a selection of brightly coloured, sweet-smelling roses and fragrant foliages.

The Scented Rose collection will be available to order from 24 May at They have been certified Fairtrade and are already generating quite a buzz in the run-up to their launch at the RHS Chelsea Flower Show.

Progression – Floral Design Exhibit

This year Interflora florist David Ragg, of Lansdowne Florists in Bournemouth, leads the design and creation of our floral exhibit in the Great Pavilion. Entitled ‘Progression’, the design piece captures a feeling of optimism and confidence.

ProgressionDavid says: “The swirling nature of the circular exhibit encapsulates a recurring impression of movement and rhythm, with a vibrant and uplifting colour scheme.”

As a three-time RHS Chelsea gold medal winner and past Interflora Florist of the Year, David relies on a simple philosophy. “Working with flowers should be fun and inventive,” he says. “We must explore the possibilities and never stop learning from one another.”

David, along with other award-winning florists, will also be demonstrating in the Talking Flowers design theatre. We’ll be exclusively covering those demonstrations right here.

Design to Order Service

Chelsea also gives us the opportunity to show what our Designed to Order service is all about. Each and every one of our expert florists can create bespoke designs specifically for your recipient.
Design to Order
All you’d need to do is provide a little bit of information so the florist knows what you are looking for. Then you can leave it in the hands of the experts to create something truly stunning and unique.

Speak to one of our Designed to Order team on 0800 43 43 43 and they can ensure the florist gets all the information they need to create the perfect, bespoke gift.

Or, if you are short on time, complete our simple step-by-step order process online where you can choose the colour, price and style of your gift.

Our florists will be demonstrating their skills at the Chelsea Flower Show to show you just how personalised your order can be. We’ll be bringing you pictures of the beautiful and unique designs that our florists are creating across the week.

Chelsea Updates – Su Whale

GardenOf course, we don’t want to just report on what’s going on. We know you want exclusive pictures and videos too. So we have one of our florists, Su Whale, going to Chelsea. She’ll be keeping us updated on all the big competitions – including Florist of the Year and the People’s Choice Competition. There will be Interflora florists competing and some of them will even be defending their titles.

So for those of you who can’t make the show, don’t worry. Su will be providing us with regular updates on all the happenings at this year’s RHS Chelsea Flower Show.

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Charlotte Barnes

Post category: Flowers, Industry News, Interflora News, News, RHS Chelsea Flower Show  

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