According to a new poll, two-thirds of 16 to 25-year-olds are turned off from green-fingered work due to the consequences of wintry weather, while 33% admit to favouring a role where they can remain clean and dry.
However, almost half of youngsters claim to be not averse to the great outdoors, with 47% claiming experience in planting vegetables or flowers and a quarter taking pride in their own vegetable patch, allotment or garden.
In a bid to get more youngsters involved in nature and horticulture, Homebase and five-time RHS Chelsea Flower Show Gold Medal winner Adam Frost have launched Garden Academy.
As part of the programme and in partnership with Alzheimer’s Society, students will help Frost to create The Homebase Garden – ‘Time to Reflect’ at next year’s world-renowned flower show, as well as drawing on his expertise to earn a RHS Level 1 Award.
Frost says: “I’m increasingly worried that the next generation of young people are not connecting with what’s outside their back door, so I’m working with Homebase to support the industry and change the image of gardening and horticulture.
“Despite being considered ‘uncool’ by some, gardening has given me an exciting and creative outlet, and I want to show young people what the industry can offer them, whether it’s in garden design, planting or landscaping.”
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