Flower Lovers Find Mystery Bouquets

by Bethany Day on October 4, 2013

Lucky flower lovers in Scarborough are stumbling across mystery bouquets left in random places as part of a florist’s innovative scheme.

Jodie Newton, a florist in the North Yorkshire town, found that the international Lonely Bouquets day event proved so successful that she has decided to run it all year round.

Floral bouquets are left in different locations for people to find. If they wish, they are then encouraged to send a message to the provider or post a picture of themselves with the flowers on Facebook.

Jodie revealed that she tends to use older stock for the scheme, which can stay fresh for three or four days but which can’t be sold, as she is unable to guarantee its freshness for five to seven days.

“We’ve trialled it in the shop and we’ve had people finding them and getting in touch,” she said. “One lady who found a bouquet was on holiday and she took it back to London, saying it was a lovely souvenir of her trip.”

Jodie is now providing the opportunity for people and businesses in the local area to sponsor a bouquet and put in their own message while making a donation that will be given to St Catherine’s Hospice and Alzheimer’s research.

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Bethany Day

Blogger and online PR guru for Interflora UK. Interested in guest-posting on our blog? Email blog@interflora.co.uk or connect with me.

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