Fairtrade Fortnight (25th February- 10th March) is all about raising awareness of the plight of farmers and workers in the developing world and how you can help them negotiate better prices, decent working conditions and fair terms of trade by choosing to buy Fairtrade certified products.
Statistics released by the Fairtrade Foundation show that awareness of Fairtrade products in the UK is growing. Last year saw a 12% increase in the sales of Fairtrade products in the UK and it is estimated that one in three bananas now purchased are Fairtrade certified. As we become increasingly aware of the provenance of the goods we buy, it seems more and m0re people are recognising the importance of supporting those at the beginning of the produce chain.
Here at Interflora we’ve been working with the Fairtrade Foundation since 2008 and source many of our fairtrade flowers from the Oserian farm in Kenya. The farm started as a small vegetable plot with only six employees, but soon evolved into the first cut flower farm in the country and it’s now the largest in all of Kenya.
At Oserian the Fairtrade Foundation are constantly improving the lives of their workers with a number of projects that include education, environment and health. In 2010 we made a £2,000 donation to the schools set up on the farm and continue to support the community by offering a beautiful range of Fairtrade flowers including our Sunny Days Hand-tied shown below.
To find out more about Fairtrade producers and the products you can buy from them please visit www.fairtrade.org.uk .
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