And now, a growing number of people are buying gifts and cards in October to thank those other much-loved family members – their grandparents.
Grandparents’ Day has been celebrated in the UKs ince 1990 after being introduced by the charity Age Concern and since 2008 has always fallen on the first Sunday of October, which this year is the 6th.
Why celebrate grandparents?
While some cynics may say that Grandparents’ Day is simply another commercial gimmick, the reality is that there have never been more reasons to celebrate the important role that grandparents play in families.
People are living longer, meaning they spend more years getting to know their grandchildren and with more and more mums returning to work, retired grandmothers and grandfathers often find themselves looking after their grandchildren during the week, with one in four working families relying on grandparents for childcare, according to Grandparents Plus.
Grandparents are also helping out their families financially, with research by Taylor Wimpey showing that one in ten young people have turned to their grandparents for help when buying their first home.
A recent study by JP Morgan Asset Management highlighted that grandparents are spending thousands of pounds a year on their offspring’s families, paying for everything from weddings to holidays, cars and school uniforms.
Grandparents were also found to be putting an average of £150 a year into savings accounts for their grandchildren.
You can get our blog posts delivered for free by email - simply add your email address to the box below or alternatively grab the RSS feed.
Don't forget to follow Interflora on Twitter