Yesterday afternoon we proudly opened the doors of Interflora Flower School for the very first of our floristry experience days. The class was held in central London and led by Interflora florist and RHS Chelsea Florist of the Year, Sarah Horne where the group took part in a hands-on master class. Read more >>

Our annual Halloween Shop Window competition has now drawn to a close! With over 1000 votes cast, the participation has surpassed even last year’s competition! Huge thanks to all of our expert florists for entering and to everyone who voted. We are delighted to announce that Karen Barnes, our Head of Floral Gifting, has chosen her winner… Read more >>

At Interflora we’re committed to constantly developing the range of floral creations we offer to our customers throughout the year as well as for specific occasions and seasons. It’s really important to us that our ranges really create that ‘wow factor’ and we want to let you know all about the fabulous talents of our expert florists.

To help achieve this, we held our annual Press Day in London this month. Taking place in the ultra-modern Future Gallery in London’s Leicester Square, the event was attended by invited journalists from national newspapers and magazines, bloggers and our online partners. Our guests were given an exclusive introduction to our brand new Interflora ranges including Winter and Christmas 2011, plus Valentine’s Day and Mother’s Day 2012. Read more >>

Voting is now open in our 2011 Halloween Shop Window competition! Please browse through the gallery below and vote for your favourite to help your chosen florist win a prize worth £200. Just rollover your favourite image and click the ‘vote’ button. Read more >>

We caught up with David Ragg, one of the expert florists leading classes at the Interflora Flower School. He talks about the benefits of the school and why he’s looking forward to passing on his expertise. Read more >>

Last week saw the WorldSkills global competition come to Britain and we were absolutely delighted to have an Interflora florist, Victoria Richards, representing the UK. After a very intense week of competition, Victoria finished joint 6th out of 18 competitors, our highest result in floristry at WorldSkills, and she also picked up a coveted Medallion of Excellence for her work. Well done Victoria!

Having spent a day at the event, held at the ExCel centre in London Docklands, I can testify that all the floristry contestants, from as far afield as New Zealand, Mexico and China, worked incredibly hard in very testing circumstances. Read more >>

To pass on some of our knowledge as the flower experts we have launched the Interflora Flower School.

Aimed at enthusiasts, the new facility in London’s West End will run a number of classes, all of which will be taught by Interflora florists.

The classes are hands-on and will encourage you to explore all avenues of creativity while receiving support from florists and others in the class. Read more >>

Interflora is delighted by the judgment of the Court of Justice of the European Union which today ruled in their favour. This ruling will enable brand holders across Europe to deliver quality service and ensure that trade marks guarantee the origin of the goods bought by consumers online. Keyword advertising is a very powerful tool and so it is vital for consumer protection that internet search results take consumers immediately to the brands they were
looking for. Read more >>

Interflora florist The White Petal Company, based in Edinburgh, has been awarded the Guild of Master Craftsmen’s Quality and Service Award – only the fifth florist in the whole of the UK to receive this prestigious recognition and the first ever florist in Scotland to receive the award.

The status is awarded to companies who “care about their customers and the service they receive”. The Guild always takes references from customers before it will agree to award a certificate of Quality & Service. Read more >>