Blogger of the Month: Mademoiselle Robot

by Bethany Day on September 12, 2013

With London Fashion Week just around the corner we thought we’d shine the spotlight on one of our favourite fashion bloggers, Laetitia Wajnapel aka Mademoiselle Robot.

Laetitia started her blog in 2007 as a way to stay in touch with far away friends but quickly started focusing on fashion and lifestyle.

Mademoiselle Robot makes a compelling read for fashion followers all over the world, offering everything from the latest catwalk trends to the must-have beauty accessories of the moment.

Laetitia has been lucky enough to collaborate with some of biggest names in fashion including Chloé, Ted Baker and Lacoste as well as have her blog featured in numerous glossy magazines such as Grazia, Marie-Claire and Vogue.

Today, she has been kind enough to take some time out of her busy schedule to talk blogs, french style and flowers…

Mademoiselle Robot

Hi Laetitia, can you tell us how your blog got its name? We’re intrigued by the word “robot”…

Hi! I come from a techie background (I used to work as a videogames journalist) and have always been a little bit of a nerd, into science fiction etc. so this is where the “robot” comes from. That and robot dancing of course!

Describe a typical day for Mademoiselle Robot?

No two days are the same, but generally, I get myself and my daughter ready, then drop her off at school and start my work day by replying to emails, writing posts etc. After lunch I have meetings or do admin and then pick up my daughter from school and do more writing. And sometimes all this doesn’t happen as I have to travel to the other side of the world for work!

What inspired you to start a fashion blog?

I didn’t set out to start a fashion blog, it just sort of happened. I really missed writing and so I started a blog for my own pleasure. At first I used to write about many different topics and fashion sort of took over after a while because it seemed like the right thing to do.

What fashion brand can’t you get enough of at the moment?

Right now I love Goldsign for jeans, Zoe Karssen T-shirts and I can seem to stay away from my checked Vans. I also wear a lot of Carven and Miu Miu.

Your blog is also so fashion-forward, can you tell us what the key trends are for this Autumn?

Midi skirts, tartan, pastels… I am really into the winter pastels, so pretty!

Do you think flowers ever influence fashion?

Yes – there so many floral prints around and the pastel colours we’re starting to see in the Autumn/Winter collections remind me of a beautiful bunch of hydrangeas. I love flowers. My favoruites are peonies, hydrangeas and jasmine.

Being French, how do you feel about English fashions? How does London style measure up to French style?

I was born and raised in Paris and only moved to London 9 years ago. I think I see fashion in the same way, but I see personal style differently. It is much more minimal in Paris; more put together but never showing that you made an effort. Here in London, there is more freedom, people tend to express themselves more through their clothing and also follow trends more. I like that French fashion is very subtle, focusing on cuts and fabrics rather than on statement pieces.

The bloggersphere is brimming with brillaint blogs, do you have any personal favourites?

I love Stop It Right Now, I think her style is really brilliant, very personal, tom boyish and she has a great eye for styling too.

What advice would you give someone who is thinking about starting a fashion blog?

I think the most important thing with blogging in general is to keep track of what YOU want and what makes you happy. It will only make your content better.

Keep up to date with Laetitia’s fashion musings by visitng her blog http://www.mademoisellerobot.com or following @MelleRobot on twitter.


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Bethany Day

Blogger and online PR guru for Interflora UK. Interested in guest-posting on our blog? Email blog@interflora.co.uk or connect with me.

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Post category: Best Posts, Blogger of the Month  

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