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bethany.day

Join the Interflora Flower Chain!

by Bethany Day on October 23, 2014

Interflora Flower Chain Surprise Flowers FlowerchainThere’s nothing quite like a surprise delivery of flowers to make someone’s day, so we’re giving you the chance to do just that with our brand new and exciting Flower Chain.

The Interflora Flower Chain allows you to spread a little happiness by giving you the chance to send surprise flowers to your special someone for free.

Once they recieve their beautiful bouquet all they need to do is log on to our website to reveal who the sender was and read your special message to them. And in true ‘pass it on’ spirit, they’ll also be given the chance to send a free bouquet to someone they want to surprise with flowers.

There’s no catch and no cost- we just want to help you make someone’s day!

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Show us your #SupriseFace and win the bouquet from the ads!

by Bethany Day on September 24, 2014

Surprise Surprise Flowers from InterfloraTo celebrate our partnership with ITV’s Surprise Surprise we’re giving you the chance to win the bouquet from our new TV ads!

All you need to do to take part is take a selfie showing us your #surpriseface and tweet it at @InterfloraUK between 8pm-9pm every Wednesday* between now and 10th December.

We’ll randomly choose one winner every week who’ll receive our stunning Surprise Surprise Presentation Bouquet worth £99.99.

Don’t forget to watch out for our adverts during the new series of Surprise Surprise. Strictly Come Dancing Star Mark Wright will be surprising seven lucky people you suggested with beautiful Interflora flowers. Find out more at www.interflora.co.uk/surprise

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Celebrate British Flowers Week with Home Grown Blooms

by Bethany Day on June 12, 2014

British Grown Stocks FlowersMonday 16th June marks the start of British Flowers Week, a campaign championed by the New Covent Garden Flower Market to raise awareness of the wealth and variety of home-grown flowers and foliage.

British grown flowers have been enjoying something of a resurgence in popularity recently with more and more people wanting to celebrate the seasons and support British growers. Often scented, British flowers have a charming natural beauty and just-picked freshness that make them a favourite with florists and consumers alike.

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Chelsea Flower Show: What Happens when the Crowds go Home

by Bethany Day on May 24, 2014

For one week in May, thousands of people flock to the RHS Chelsea Flower Show to see some of the most beautiful flowers and garden designs in the world.

But what happens to all the flowers and displays once the final visitors have gone home? We take a look at some of the ways the exhibits live on after Chelsea.

Floral bargains up for grabs

At 4pm on the final day of Chelsea, it transforms from a flower show to a giant flower market, with some amazing floral bargains to be found. Almost everything is up for grabs, from the flowers themselves to the props used in the displays. Anything which cannot be bought will usually be clearly marked ‘Not for sale’.

To make sure you get your hands on some show-quality flowers make enquiries with exhibitors throughout the day, checking roughly how much your desired items will cost. But make sure you are positioned near them as the clock strikes four as it’s every man for themselves once the sale starts!

Even if you don’t want to buy anything yourself, watching people try to negotiate public transport while carrying a small tree or armful of shrubbery is certainly one of the most entertaining parts of the whole event.

And, if you aren’t attending on the final day of the show, never fear, some plants are returned to the nurseries which supplied them and they then hold their own Chelsea sales in the following weeks.

Gardens going under the hammer

Some of the more elaborate displays and gardens are auctioned at the end of the show rather than sold off, normally because they are simply too big for someone to carry home.

The cash from these auctions is often used to cover the cost of displaying at Chelsea or donated to charity, for example Herbert Smith’s show gardens are usually sold in aid of WaterAid.

The show must go on

While for many people, Chelsea is the horticultural highlight of the summer, there are a number of other exciting garden shows taking place in the coming months and exhibitors will be keeping elements of their gardens to showcase at these events.

Finding a new home

Many of the gardens displayed at Chelsea are simply re-housed after the show, either at the offices of their corporate sponsors or in public places where they can be enjoyed local communities.

Re-housing a garden can prove to be an expensive option though, with the cost of deconstructing a garden and putting it back together in another location adding up to around £50,000.

Recycle, recycle, recycle

As you can see, the vast majority of the flowers and gardens displayed at Chelsea go on to have a second lease of life when the show’s gates close.

And even those that don’t are put to good use, with an impressive 95% of the waste from Chelsea being recycled last year. Waste wood is sent to a heating and power plant, soil is used in land restoration projects and concrete is crushed and sent to building projects.

Exhibitors are required to submit details of where plants and building materials come from and how they plan to dispose of them following the show, with everyone encouraged to come up with a plan for life after Chelsea.

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Art and Horticulture meet at Chelsea Fringe

by Bethany Day on May 23, 2014

One of the exciting things about the Chelsea Fringe is when a modern art installation and horticulture come together and ‘Tiny Taxonomy’ in Belgrave Square, Belgravia is one of those great moments.

Taxonomy is the scientific term for the naming of plants and Canadian designer Rosetta Sarah Elkin has selected a cross section of miniature examples of different plant forms to create an installation in the very exclusive private garden in Belgrave square.

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A Passion for Peonies

by Bethany Day on May 22, 2014

Belgravia, London, is I’m pleased to say, not immune to joining in with the horticultural jamboree which is the Chelsea Fringe. The place to visit is Neill Strain’s Flower Lounge where for the previous fringe Neill put on a display of rarely seen tulips, this time it’s the turn of the fabulous peony.

Who can possibly resist the pull of the peony? Big and blowsy with taffeta heads resembling the most elaborate of ball gowns in a range of glorious colours, florists love them and brides love them to. The ones on show at the Flower Lounge are simply breath-taking, the perfect place to indulge in pure peony passion.

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Flower Choreography at Chelsea Fringe

by Bethany Day on May 22, 2014

A dance studio may not seem an obvious place to house a Chelsea Fringe exhibit, but the Siobhan Davies Dance Studio is as interested in contemporary art as it is in choreography  – and the two work together surprisingly well.

Landscape designer and sculptor Daniel Lobb has created two installations, both of which rely on interaction from visitors and staff.

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St. Pancras Station goes Green for Chelsea Fringe

by Bethany Day on May 21, 2014

Taking in London’s Chelsea Fringe is a fascinating journey around some unexpected places – how about a pop-up garden, inspired by the impressionist paintings of Monet and Renoir on the Grand Terrace of St. Pancras Station? Not to be missed! Although smaller than might be imagined, (not quite Kew Gardens transported to North London), it was a welcoming green sight in the red brick and metal surrounds of the station.

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Chelsea in Bloom in Pictures

by Bethany Day on May 20, 2014

Between Monday 19th and Saturday 24th May, some of London’s premier retailers will take place in the annual Chelsea in Bloom competition.

The competition, which is held in association with the Royal Horticultural Society, takes place during the week of the Chelsea Flower Show, and this years theme  ‘Creation in Colour- a journey through fashion, food and lifestyle’, has prompted some fantastic entries and truly spectacular floral displays. Read more >>

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Another Gold for Interflora at RHS Chelsea Flower Show

by Bethany Day on May 19, 2014

Interflora team at the RHS Chelsea Flower Show 2014We are delighted to announce that our floral design exhibit at the RHS Chelsea Flower Show has been awarded a Gold medal. It is the fifth prestigious medal to be won by Interflora in as many years.

The floral design exhibit named ‘Succession’ was created by a team of five young florists aged from 21 to 27 years and has been awarded a Gold medal in recognition of the floral creativity and artistry displayed in its concept and construction.

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