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bethany.day

About Bethany Day

Blogger and online PR guru for Interflora UK. Interested in guest-posting on our blog? Email blog@interflora.co.uk or connect with me.

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Here are my most recent posts

Surprise Surprise First Episode – Suzanne’s Story

by Bethany Day on June 22, 2015

In the opening show of the brand new series of Surprise Surprise, charitable worker, Suzanne Cooper, was given the surprise of a lifetime by her daughter, Katherine, for all her amazing voluntary work.

Katherine brought her mum to the Langham Hotel in London for a special afternoon tea, when suddenly the staff and customers burst into a song and dance routine for her favourite Lionel Richie tune ‘Hello’, before introducing the man himself to Suzanne. Lionel also presented Suzanne and Katherine with special VIP tickets to his concert in Edinburgh

We  caught up with Suzanne to see what she had to say about her experience:

“My experience of Surprise Surprise has been amazing, I was completely ‘surprised’ by Lionel Richie and the beautiful words received by all involved with the surprise.  I have had a once in a lifetime experience which I could never have dreamed of.  I was completely bewildered at first and kept thinking why is Lionel here? Something like this just does not happen to me.

“I volunteer my time to help others because I enjoy it, I feel great and I know the impact I am having on real people.  My real love is helping a poverty stricken village in Kenya, they may not have a lot of resources but their drive and passion to succeed in life drives me to help them.  This experience has shown me how important my fundraising is and in the future my dream is to set up my own charity, which would support an organisation out in Kenya called PROCAD. 

“Having a programme like Surprise Surprise helps ordinary people be shown how important their efforts are, because I never realised how important my efforts are to others.

“If one thing could come from my story, I would love to encourage others to volunteer their time in helping others, by either volunteering their time with a local charity or getting involved further afield.” 

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Win flowers: Just tell us what makes the perfect cuppa!

by Bethany Day on May 15, 2015

To celebrate our RHS Chelsea Flower Show exhibit, ‘Time for Tea’, we’re giving you the chance to win flowers every day of the week*.

All you need to do to take part is tweet @InterfloraUK your tips for making the perfect cuppa using the hashtag #TimeforTea between now and 23rd May.

We’ll randomly choose one winner every day who’ll receive our beautiful Chelsea Tea Party Arrangement worth £34.99.

Example tweets:

@InterfloraUK I like two tea bags in mine! #TimeforTea

@InterfloraUK a chocolate biscuit to dunk! #TimeforTea

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Interflora at the RHS Chelsea Flower Show 2015

by Bethany Day on May 15, 2015

Following five prestigious medals in consecutive years, Interflora are hoping to wow the crowds once again at RHS Chelsea Flower Show with another stunning floral design exhibit created by a team of award-winning florists.

Entitled ‘Time for Tea’ the floral installation is inspired by the tradition of afternoon tea and embodies all the fun of a summer tea party.

Standing at five metres tall, the striking floral exhibit is sure to be a real talking point for visitors within the Great Pavilion and will consist of a giant, suspended teapot which will be adorned with many thousands of flowers including many country garden favourites such as stocks, peonies and sweet williams. Read more >>

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Win a Spa Break for Mother’s Day

by Bethany Day on March 15, 2015

Thank Mum for all she does and make Mother’s Day unforgettable this year with a chance to win an indulgent overnight spa break for two plus a beautiful Mother’s Day bouquet from Interflora.

The winner of this truly spectacular prize will be able to whisk Mum off for a peaceful night away to a top-class spa in glorious, peaceful surroundings of the English countryside. You’ll have the choice of six stunning hotels across the country to choose from, each offering wonderful spa and dining facilities. Read more >>

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Brand bidding question clear- adverts must not confuse

by Bethany Day on November 12, 2014

In the long running case between Interflora and Marks & Spencer relating to M&S’s use of the trade mark “Interflora” to promote its flower delivery service via Google’s AdWord advertising programme, on 5 November 2014 the Court of Appeal confirmed that adverts appearing on the Google search results page must enable internet users to determine who posted the advert.

Bidding on the “Interflora” trade mark in the Google AdWords programme is unlawful if it does not enable reasonably well informed and reasonable observant internet users to tell whether the advert comes from Interflora or a third party.  In June 2013, the High Court ruled that M&S’s adverts which appeared as a result of its use of the AdWords programme failed this test and imposed an injunction which effectively prevented M&S bidding on the “Interflora” trade mark and forced it to negative match the keyword “Interflora”. That judgment and injunction were the subject of an appeal by M&S which was heard in July 2014.

On 12 November, the Court of Appeal determined the terms of the order which direct that there will be a retrial of the action and Interflora made an application, yet to be determined, to maintain the status quo until then.  In the meantime, the injunction against M&S remains in place.

Michael Barringer, Interflora Marketing Director said: “The court agreed with us that the protection of the Interflora trade mark raised a serious issue to be tried and confirmed the test that the lower court must apply at the retrial. Interflora continues to believe that the evidence before the Court supports a finding of infringement and we are going forward on that basis to the retrial“.

We continue to operate our brand enforcement programme to ensure that consumers who search for Interflora online see only results for the Interflora range of products and services.

To view our previous Statement on the Court of Appeal Judgment dated 5 November 2014 please click here.

For more information, please contact the Interflora team at BOTTLE PR on Interflora@bottlepr.co.uk or 01865 770381.

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INTERFLORA CASE V. M&S HEADS BACK TO THE HIGH COURT

by Bethany Day on November 5, 2014

On Wednesday, 5 November 2014, the Court of Appeal, made up of Lord Justices Kitchin, Patten and Rimer, ordered that the case be remitted to the High Court for a retrial. The order relating to the continuation of the injunction against M&S, which effectively both prevents M&S bidding on the “Interflora” trade mark and forces M&S to negative match the keyword “Interflora”, will be handed down in due course.

Michael Barringer, Interflora Marketing Director commented: “Interflora continues to believe that the evidence before the Court supports a finding of infringement and we are going forward on that basis to the retrial”.

“The Court of Appeal’s decision to ask the High Court to look at all the evidence again backs the hard work and effort that everyone at Interflora has put in to defending the Interflora brand. People searching the internet for “Interflora” want “Interflora, the flower experts” and no one else. We are very proud of the Interflora brand, and want to protect it for our customers, our florists and our future. Accordingly, we believe it is right to continue to protect the brand through this court action.”

Notes to editors

  • Established in 1923, Interflora recently celebrated its 90th anniversary as the nation’s expert flower delivery service.
  • Interflora has a network of 1,800 member florists across the UK and Ireland and is part of a wider international network which delivers to more than 150 countries world-wide.
  • Omnibus research shows that Interflora remains the UK’s most recognized and trusted flower delivery service. (Omnibus Survey April 2013)
  • In December 2008, Interflora, Inc. and Interflora British Unit initiated proceedings against Marks and Spencer plc (“M&S”) in an attempt to stop M&S from bidding on the “Interflora” trade mark in the Google advertising programme, AdWords.
  • The case was referred to the Court of Justice of the European Union (“CJEU”) in May 2009 to determine the test to be applied by the English High Court when deciding whether M&S’s acts amounted to trade mark infringement.
  • In September 2011, the CJEU set the test to be applied by the trial judge, Mr Justice Arnold, who found in favour of Interflora in May 2013.
  • Arnold J ruled M&S’s acts amounted to trade mark infringement on the basis that average internet users could not tell whether the adverts were placed by M&S or Interflora.  Marks & Spencer appealed the decision to the Court of Appeal which today, Wednesday, 5 November, remitted the case to the High Court for a retrial.
  • Interflora, Inc. and Interflora British Unit were represented by Iain Connor, partner at Pinsent Masons who instructed barristers Michael Silverleaf QC of 11 South Square and Simon Malynicz of Three New Square.

For more information, please contact the Interflora team at BOTTLE PR on Interflora@bottlepr.co.uk or 01865 770381.

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Join the Interflora Flower Chain!

by Bethany Day on October 23, 2014

Interflora Flower Chain Surprise Flowers FlowerchainThere’s nothing quite like a surprise delivery of flowers to make someone’s day, so we’re giving you the chance to do just that with our brand new and exciting Flower Chain.

The Interflora Flower Chain allows you to spread a little happiness by giving you the chance to send surprise flowers to your special someone for free.

Once they recieve their beautiful bouquet all they need to do is log on to our website to reveal who the sender was and read your special message to them. And in true ‘pass it on’ spirit, they’ll also be given the chance to send a free bouquet to someone they want to surprise with flowers.

There’s no catch and no cost- we just want to help you make someone’s day!

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Show us your #SupriseFace and win the bouquet from the ads!

by Bethany Day on September 24, 2014

Surprise Surprise Flowers from InterfloraTo celebrate our partnership with ITV’s Surprise Surprise we’re giving you the chance to win the bouquet from our new TV ads!

All you need to do to take part is take a selfie showing us your #surpriseface and tweet it at @InterfloraUK between 8pm-9pm every Wednesday* between now and 10th December.

We’ll randomly choose one winner every week who’ll receive our stunning Surprise Surprise Presentation Bouquet worth £99.99.

Don’t forget to watch out for our adverts during the new series of Surprise Surprise. Strictly Come Dancing Star Mark Wright will be surprising seven lucky people you suggested with beautiful Interflora flowers. Find out more at www.interflora.co.uk/surprise

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Celebrate British Flowers Week with Home Grown Blooms

by Bethany Day on June 12, 2014

British Grown Stocks FlowersMonday 16th June marks the start of British Flowers Week, a campaign championed by the New Covent Garden Flower Market to raise awareness of the wealth and variety of home-grown flowers and foliage.

British grown flowers have been enjoying something of a resurgence in popularity recently with more and more people wanting to celebrate the seasons and support British growers. Often scented, British flowers have a charming natural beauty and just-picked freshness that make them a favourite with florists and consumers alike.

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Chelsea Flower Show: What Happens when the Crowds go Home

by Bethany Day on May 24, 2014

Between May 19th and 24th, thousands of people flock to the RHS Chelsea Flower Show to see some of the most beautiful flowers and garden designs in the world.

But what happens to all the flowers and displays once the final visitors have gone home? We take a look at some of the ways the exhibits live on after Chelsea.

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