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Interflora delighted with European Court ruling

by Ann Bampton on September 22, 2011

Interflora logoInterflora is delighted by the judgment of the Court of Justice of the European Union which today ruled in their favour. This ruling will enable brand holders across Europe to deliver quality service and ensure that trade marks guarantee the origin of the goods bought by consumers online. Keyword advertising is a very powerful tool and so it is vital for consumer protection that internet search results take consumers immediately to the brands they were
looking for.


Interflora versus Marks & Spencer court action

by Ann Bampton on September 29, 2009

In response to recent blog postings regarding our legal case with Marks & Spencer we believe Marks & Spencer’s use of our trade mark ‘Interflora’ is a trade mark infringement.  We have seen our advertising costs increase as a result of Google’s Adwords Policy Change. 

The law in the UK is still unclear on whether buying a keyword that matches another firm’s trade mark is lawful and we are determined that this should be clarified once and for all…


Illegal Free-riding on the Interflora Brand

by Ann Bampton on September 2, 2009

In December 2008 we jointly filed a lawsuit with Interflora Incorporated based in Illinois against Marks and Spencer and Flowers Direct Online for breach of trade mark law.

Prior to May 2008, Google’s policy throughout the whole of Europe was to allow trade mark owners to object to the use of their marks in this way by competitors. This changed in the UK and Ireland in May 2008 but it is still the position in mainland Europe. Just because Google’s AdWords policy allows this kind of advertising, it doesn’t make it legal. Read more >>